A-List Copywriting secrets of a Trump-hating feminist
Published: Wed, 01/08/20
She was unapologetically outspoken about her seething feminist politics.
And, thus, it didn’t take me long to troll her with my usual politically incorrect jokes and gags, and try to get a rise out of her about Trump.
In other words:
We hit it off immediately.
The next week, I spoke at the great Brian Kurtz’s masterclass.
And, for some reason she sat next to me.
But, this time, instead of trolling her, I said:
“You’re one of the highest level A-List copywriters on the planet… The first dame to ever win a Boardroom control… one of the few living copywriters to ever beat the late & "for real" legendary copywriter Jim Rutz, twice no less… with a track record of controls longer than the list of deaths related to the Clinton family… why don’t you have a copywriting product?"
Between you, me, and my Horde, I don’t think she’d ever considered it.
But, fast forward a few months:
She started an info-publishing business on the side, did some small, privately held copywriting intensive trainings - including going through some of her biggest control packages with a thick-toothed brush - and has created a bunch of other products since.
And guess what?
I am going to be offering some of her most valuable content at a deal so good, at such a low price (compared to what it'd normally cost) it’s almost as generous as a Democrat politician spending someone else’s money.
Anyway, the fun begins tomorrow.
First, with an exclusive 4-part interview she did exclusively for my Horde that is jam-packed full of great tips and rare insights about copywriting, writing controls, and the game of copywriting, including her adventures with clients, etc.
And secondly, via an obnoxious amount of emails promoting her deal.
More about this tomorrow.
And, if you’re one to mewl about “TOO MANY EMAILS!” your boy elBenbo has the cure:
Take your angry pushups outrage out on the opt-out link at the bottom of any of the emails.
Don't be shy about it, either.
Really give that link some hell, son.
And then you will have peace...
Otherwise, get some rest.
Your copywriting training from one of the best in the business begins tomorrow...
Ben Settle