The "M Word" that almost destroyed an entire wine industry
Published: Wed, 03/13/19
Behold the persuasion power of storytelling:A few years ago, when I lived in The Burgle (Roseburg, OR) I was hanging out at a local wine tasting room…
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Marketing secrets from the King of Cool
Published: Tue, 03/12/19
My favorite copywriters are the ones who are masters at creating disguised sales pitches.In other words:They mi and merge information with sales talk…
Secrets from America’s most persuasive presidents
Published: Mon, 03/11/19
Before we dig in:If you are in the US, and are taken to blaming "Republicans!" or "Democrats!" (or "Trump!" or "Obama!") for your problems, I…
Urgently & obnoxiously blatant sales pitch inside
Published: Mon, 03/11/19
The 50%+ discount on A-list copywriter Kim Krause Schwalm’s “Ultimate KKS Bundle”, along with getting another $1,300 of "for real" value bonuses…
Trump swipes A-list copywriter's headline?
Published: Sun, 03/10/19
True story:About a year ago, when I was still on Facebook, whoring my privacy out to be mined, sold, and shared with the rest of the corporate world……
How to persuade people to buy super expensive products with just one or two sentences
Published: Sun, 03/10/19
One of my “Email Players" subscribers asked about writing bullets:"I can't remember if it was in an email or in an issue of email players but a little…
How this A-list copywriter writes her highest-converting headlines, bullets, and VSL copy
Published: Sun, 03/10/19
Behold the finale of my 4-part interview with the great A-list copywriter Kim Krause Schwalm, where I asked her about how she writes bullets,…
How to create your own copywriting tactics
Published: Sat, 03/09/19
One of the best copywriting lessons I ever done learned-ed-ed, was ironically, from someone who doesn’t even know what copywriting is.Here’s the…
How to compete with & beat copywriting legends
Published: Sat, 03/09/19
Below is part 3 of my interview with the A-list copywriter Kim Krause Schwalm.One of my all-time favorite copywriters — and, frankly, one of the 3…
Lesson from a copywriter who died at his desk
Published: Fri, 03/08/19
A while back, I wrote an email about the rise of what I call the “Alt-copywriter” — client-less, less-stress, lower work hours, etc. Clients optional.