How to persuade people to buy super expensive products with just one or two sentences
Published: Sun, 03/10/19
"I can't remember if it was in an email or in an issue of email players but a little while back you said something to the effect of 'copywriting is ALL about the Bullet Points'. First off, what did you say exactly? Second, do you have a preferred resource for writing kick ass bullet points?"
Timely question...
Answers:
1. I heard Gary Halbert say for him (I think it was in an interview he did with Michel Fortin waaaay back in 2004) it was all about getting to the bullets first.
And it makes sense, too.
Bullets do most of the heavy lifting.
For example:
What's your headline but your best bullet?
More:
It's why people will buy very expensive products they didn't even know existed 5 minutes earlier, simply because they read a 1-2 sentence bullet on page 14 of a long form sales letter that "got" them, and they just have to have the benefit/tip/promise in that bullet.
So yes, it's all about the bullets.
The better someone is at bullets, the better their ads.
2. As for a preferred resource on bullets...
Back when I used to help certainly people one-on-one (I don’t anymore, I’m too crotchety and impatient) I would teach them bullet writing.
My advice to these unlucky few?
Start hand copying great bullets.
It's the fastest way I know to get great at it.
And, one of the best in the business is the great A-list copywriter Kim Krause Schwalm. I’ve read a lot of her copy, and she’s crazy good at this. Each time I see her bullets I can't help but shake my head and go, "how does she DO that?"
Thus, why the above question is timely:
Kim’s new “Ultimate KKS Bundle” (on sale at over 50% off until tonight at midnight EST via my affiliate link below...) contains over 30 of her controls, with tons of bullets to study, copy out by hand, and learn from.
Kim’s copy is at as high a level as it gets.
And, you can do a lot worse than by studying her promos and how she does it.
More:
I have also made a deal with her this weekend for anyone wanting to get well over $2,000 worth of her products, swipe file ads, and other material at a gigantic discount. Plus, if you take advantage of it before tonight’s midnight (EST) deadline, I will also send the following to your door step:
1. “Copy Slacker 2.0” book:
This 800+ page physical book is my newly updated and “augmented” Copy Slacker system I will be re-launching (it is not for sale yet) to the public in May. It not only has all the bullet-point secrets I teach, but it also includes the exact bullet point templates Yours Unruly uses, too.
Anyway, after this book is launched, it will retail for $724.00.
But, it’s yours free, if you buy Kim’s offer tonight with my affiliate link below.
2. “Email Client Horde” book:
And this is the newly updated and augmented version of my “Email Client Machine” product, slimmed down into a 293-page book that shows how even new copywriters can get a horde of hungry clients descending upon you, demanding to hire you.
It won’t launch until probably June to the public.
And, after it does, it will retail for $610.00.
But, like Copy Slacker, you can get it free by hopping on the offer at my affiliate link below before tonight at midnight EST.
That’s $1,334.00 worth of "for real" retail value shipped to your doorstep.
(NOTE: These bonuses are *physical* books, no digital components exist.)
For buying well over $2,000.00 worth of one of the top A-list copywriter on the planet’s best teachings at over half off that price.
Here’s my affiliate link where you can get all this lovin’:
http://www.EmailPlayers.com/kim
Ben Settle
P.S. If your shipping address is different than your billing address (Kim's shopping cart only asks for billing, since it's a digital product), let Kim know after you buy so she can get me the correct info to get the bonus books to you.
Simply reply to her "thank you" email what your shipping is.