How to create your own copywriting tactics
Published: Sat, 03/09/19
Here’s the story:
A couple years ago, I was at a Wing Chun Kung fu lesson, and Sifu did something that did not look like Wing Chun at all. In fact, it almost looked like the exact opposite of the system. And, when I asked him about it he said it wasn’t at all Wing Chun, yet was still 100% Wing Chun because…
(And I quote)
“When you master the principles, you can create your own tactics.”
And you know what?
I have since noticed certain of the best copywriters do the same thing.
Take, for example, the late, great Jim Rutz.
He not only was so great at the craft he could charge $100k per promotion (and back when $100k was a lot more in today’s money…), but he had such a mastery of the principles of direct response copywriting, he could create his own headline “tactics.”
For example:
One of his control headlines was:
“New Coup For Lou”
There is nothing “direct response” about that.
Certainly, not a format or template easily swiped.
And, I daresay, you’ll never see it listed in one of the “100 greatest headlines” lists circulating around the internet, and took an extremely high level mastery of being able to combine both the English language and what he knew of his market to pull that headline off — all because he mastered the principles first, and could then create that tactic.
Same with his famous “Read This Or Die” promo.
And, some of the other doozies I’ve seen of his.
Anyway, something to ponder next time you see some goo-roo pounding their chests about how great they are at copywriting on Facebook, but have never sold anything to anyone else except their own warm markets of social media sycophants who buy anything they offer just because.
More:
Jim was a hard man to beat in this game from what I hear-tell.
But, one of the few who did (twice) was the great A-List copywriter Kim Krause Schwalm.
And, she’s got an offer this weekend (until tomorrow at midnight EST) where you can learn all her wiley ways for writing controls that have run for years (and in at least one case, a decade), along with a swipe file of her controls, her breaking down some of those controls, and a pile of other content she’s created for copywriters and people who want to get great at copywriting.
Still more:
I have also made a deal with Kim this weekend where, if you take advantage of her offer before the tomorrow at midnight (EST) deadline, I will also send the following to your door step:
1. “Copy Slacker 2.0” book:
This 800+ page physical book is my newly updated and “augmented” Copy Slacker system I will be re-launching (it is not for sale yet) to the public in May. After it is launched, it will retail for $724.00.
But, it’s yours free, if you buy Kim’s offer tonight with my affiliate link below.
2. “Email Client Horde” book:
And this is the newly updated and augmented version of my “Email Client Machine” product, slimmed down into a 293-page book that shows how even new copywriters can get a horde of hungry clients descending upon you, demanding to hire you.
It won’t launch until probably June to the public.
And, after it does, it will retail for $610.00.
But, like Copy Slacker, you can get it free by hopping on the offer at my affiliate link below before tomorrow’s midnight (EST) deadline.
That’s $1,334.00 worth of "for real" retail value shipped to your doorstep.
(NOTE: These bonuses are *physical* books, no digital components exist.)
For buying well over $2,000.00 worth of one of the top A-list copywriter on the planet’s best teachings at over half off that price.
Here’s my affiliate link where you can get all this lovin’:
http://www.EmailPlayers.com/kim
Ben Settle
P.S. If your shipping address is different than your billing address (Kim's shopping cart only asks for billing, since it's a digital product), let Kim know after you buy so she can get me the correct info to get the bonus books to you.
Simply reply to her "thank you" email what your shipping is.