Even a broken customer is right twice per day

Published: Mon, 06/10/19

Behold a typical “make an exception for meeee!” plea after I run a sale with a clearly-defined deadline over the course of 15 emails:

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I was completing the order for the promo on the “Infotainment Jackpot” book but then cart emptied before the order was processed. Can you help with that?

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His request was, of course, received, processed, and summarily denied.

To which he responds with this zinger:

“I must have missed the ‘policy over profits & customer acquisition strategy’ in your super villain books. But that's probably more like something Robin the Boy Wonder would say to do.”

Well, he is “a broken clock is right twice per day” correct, I suppose.

There’s nothing saying “policy over profits” in those books.

But, there is an entire chapter in “Super Villains Of Persuasion” about Integrity…

But to the Bat lesson, Robin:

The May “Email Players” issue was all about curating out broken would-be customers who display negative attributes you don’t want around your business, just like this bloke. And, even if you don’t possess that issue, I suspect for those with eyes to hear and noses to see, the above speaks for itself as a lesson in such curation.

To read the Villains books to see what they actually say, go to:

http://www.VillainsBook.com

Ben Settle

P.S. If you want to see how someone with character reacted to missing the deadline last night, look no further than “Email Players” subscriber Christian Petrou who…

(1) took responsibility for missing out on the sale

(2) did not blame the policy

(3) displays the kind of attitude of someone I do like doing business with:

“Annnnnnd that’s what I get cuz my $800 BS Deutsche Telecom AKA t-mobile service sucks more that a cheap lawnmower going for $5 at a yard sale. $150 ‘my phone failed me’ tax... Meh, your stuffs always worth triple what Apple or over priced cell providers douche out - Looking forward to the next link”