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Free Email & Web Marketing Tips

The fallacy of security

Published: Sun, 12/24/17

This week’s podcast is about the silly idea that there’s any real security in your life — financial, business, and, yes, personal. And, what to do…

Why the Grinch hates cheap business training

Published: Fri, 12/22/17

One of the most valuable marketing lessons I ever done learn-ed was from the great Gary Bencivenga who talked about a low price being almost a reverse…

Confessions of a marketing cad

Published: Thu, 12/21/17

A few months ago, a respected guru (someone I like) said something on Flakebook along the lines of this idea of the hard to get to guru positioning is…

Why I don’t put salutations in my emails

Published: Tue, 12/19/17

Once upon a time I was asked about salutations:====Dear BenGreetings and felicitations!I'm curious as to why you don't use a salutation in your…

Facebook's blue light special copywriters

Published: Mon, 12/18/17

Not long ago, the esteemed A-list copywriter Bob Bly posted a quote from an email I wrote last month on his Facebook feed, about why I don’t get…

The 7 "lost" Email Players rules

Published: Sun, 12/17/17

Today’s podcast is 7 “lost” Email Players rules. I thought I did these 7 I had written down before we burned down the elBenbo’s Apprentice (my short…

The foolish ass & his driver

Published: Sat, 12/16/17

Following is a cautionary tale:An Ass was being driven along a road leading down the mountain side, when he suddenly took it into his silly head to…

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