Strike down emojis and your journey towards the dark side will be complete

Published: Wed, 12/20/17

Couple weeks ago, I was helping “Email Players” subscriber Stefanie Arroyo with her launch (which went exceptionally well, with her offer detailed, point by point, in the January issue as a case study), and she had to get support from her email broadcasting and shopping cart company.

A few minutes in to the chat support, she sighed.

“Now what’s the matter,” I snapped.

“This guy is hitting on me, I think.”

Then she proceeded to show how every other thing the support guy said had an emoji smiley face.

To which I asked:

“When a guy uses smilies, does it come off as strong and confident, or weak and effeminate?”

Her answer was, obviously, it comes off as weak and effeminate.

The point?

I’ve written about this before in “Email Players” and other places. If you’re a guy, and you’re sending smiley faces in emails especially when trying to sell (unless you’re doing it to mock someone, or something, I'm not talking about goofing around or whatever), and if your goal is to be seen as a leader in your niche, market, industry… with all the confidence and built-in sales that comes with such positioning… you’re basically castrating your sales.

And, if you’re doing it to hit on chicks, you’re all but castrating your body.

Think of all the great leaders & exceptional men of accomplishment.

The George Washingtons, General Pattons, and Douglass MacArthurs… the Napoleon Bonapartes, Genghis Khans, and King Leonidas’… the Steve McQueens, Robert Downey Jr’s, and Humphrey Bogarts… Darth Vaders, Wilson Fisks, and Dark Lord Saurons... can you imagine any of these guys sending an emoji in a piece of correspondence to other world leaders, minions, powerful adversaries, studio heads, or the women they desired?

And yet, what do so many guys do today in business (online)?

When trying to persuade someone to buy?

When pursuing a woman?

They punctuate their emails, messages, and texts that are supposed to be selling with smiley faces or whatever — not realizing doing so is destined to land them in the friend-zone in business and life.

Bad news for them.

But, good news for you, as it ain’t hard to stand out anymore.

And yes, I’m talking to guys with this.

(This doesn’t apply to the dames, who have their own dynamics.)

Okay, that’s enough Internet for today.

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Ben Settle