elBenbo profanes Churchianity
Published: Wed, 07/19/17
Earlier this month I wrote an email with the subject line:“uncovering your goo-roo’s nakedness”Basically, it talked about how the term “uncovering…
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Free Email & Web Marketing Tips
Paid the cost to be the boss
Published: Tue, 07/18/17
This email won't do newbies or marketing proles any good whatsoever -- so if you feel left out, well, don't be so selfish.Successful people need…
The attitude
Published: Mon, 07/17/17
Contrary to what the mush cookie marketers think:Email opt outs are not bad.They're good. Sometimes very good. And there are practical, financial, and…
The curse of the goo-roo fanboy
Published: Sun, 07/16/17
The newest podcast is up — and it’s all about goo-roo fanboys, what they are, what it means, and why you should avoid them like the bigfoot apocalypse…
If you don't want to invest in yourself or a business, get a job
Published: Sat, 07/15/17
“Snoop doggy dog, needs to get a jobby job”-- Snoop Doggy Dogg's dad“Gin and Juice” music videoLet me tell you a story.Once upon a time, my pal Ray…
The secret of the black triangle
Published: Fri, 07/14/17
Lemme tell you about the "black triangle" secret.Back in 5th grade my teacher handed the class a list of tasks to do. The first task was to draw a…
Why yearly subscriptions are the devil
Published: Thu, 07/13/17
A question that wafts by like a stale fart in the breeze every now and then is why I don’t let people pay for “Email Players” for a year in one shot.
How to convert freebie seekers into buyers
Published: Wed, 07/12/17
The short answer is:You sell ‘em something.A better answer, though, is from this e -freebie seeker’s own confession I received last year:——Confession…
Why copywriters on Facebook are worse than a sewing circle
Published: Tue, 07/11/17
Last week a (I will assume well-meaning and good) copywriter said about my emails:“Ben has a lot of good stuff but I had to unsubscribe when he sent 6…
Why not selling in emails is selfish
Published: Mon, 07/10/17
Since today’s my birthday, I’m going to write about one of my favorite topics.To set the mood, check out this comment I once received on…