Why accountants are screwed
Published: Wed, 07/26/17
“Email Players” subscriber Nathan Tschappler drops some sobering news for accountants and people studying to be accountants:(As well as giving your…
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How to protect your emails from drooling swipers who can’t think for themselves
Published: Wed, 07/26/17
Let’s talk about thieves who like to rip off emails word-for-word, or change enough of it so they think they are “getting away” with something.I know,…
How musicians are using my unruly email ways
Published: Tue, 07/25/17
“Email Players” subscriber Carlos Castillo proves the power of what I babbleth about:====This whole thing about emailing daily(ish) isn’t something I…
How to know if your brand sucks or not
Published: Tue, 07/25/17
One of the marks of a superb marketer and personal brand is how little indifference there is towards you. If people think about you and think either…
How to Nick low sales in the bud
Published: Mon, 07/24/17
“Email Players” subscriber Nick Horob reports back in:====Ben,Big fan of your emails and newsletter. As a solopreneur looking to hire a couple…
The kooky church I pattern my business model after
Published: Mon, 07/24/17
True story:Back in the summer of 1996 when I was living at my mom’s before college began in the Fall, I used to have to get up somewhat early. Reason…
7 Horde-favorite rules
Published: Sun, 07/23/17
A brand spanking new podcast is locked and loaded for your listening un-pleasure. It contains 7 new Email Players rules — which have become Horde-…
"Emails that don’t sell are dumb"
Published: Sat, 07/22/17
Lo and behold:Once upon a time, I wrote about why I’m against so-called “nurture” sequences and “good will” emails, and any kind of email that isn’t…
The f-bomb pattern interrupt
Published: Fri, 07/21/17
Full disclosure:I have nothing against him, but I couldn’t care less about Tony Robbins, have never been one of his fanboys, have never resonated with…
Don't whiz on the electric fence
Published: Thu, 07/20/17
Once upon a time, child elBenbo watched a show called “Ren & Stimpy”.The two main characters are a cat named Stimpy and an “asthma hound” chihuahua…