Behold this Facebook LALlaby
Published: Thu, 07/28/16
“Email Players” Nicholas Lal pontificates in my Facebook group:“My name is Nick and I'm a elBenboaholic. Ben's newsletter helped me to my first…
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The money is in the list, but the fortune is in the audience
Published: Thu, 07/28/16
One of the big “duh, Ben!” moments I had in business was when I rapped with Danny Iny a few years ago about lists.Before Danny (B.D.) I was all about…
Papas don’t let your babies grow up to be email tomboys
Published: Wed, 07/27/16
A couple weeks ago I was interviewed for a podcast that helps event planners market themselves better.And, Molly P. (the girl who interviewed me)…
How to scare the hell out of a copywriter
Published: Wed, 07/27/16
Let me tell you about my copywriting pal Nate.He's a copywriter at Agora, and when I visited their offices a while back to teach some of their writers…
The 69 secret to making dry products seksy
Published: Tue, 07/26/16
Reader Naomi S. writes:===Hi Ben,I subscribed this week, but I must admit it: good stuff you're writing! My compliments.I think you made your point…
The Benihana chef who wouldn't shut up
Published: Mon, 07/25/16
Last month I finally ate at a Benihana restaurant.(Yes, I know I’m late to this party, hush.)And, I must admit, I was fascinated by the kind of talent…
The f-bomb “pattern interrupt”
Published: Sun, 07/24/16
Full disclosure:I have nothing against him, but I couldn’t care less about Tony Robbins, have never been one of his fanboys, have never resonated with…
The case against blogging for SEO and links
Published: Sat, 07/23/16
In one of the great Bob Bly's ezines, he recently quoted:“How long should your blog posts be? According to research by web design firm Orbit Media,…
Don’t whiz on the electric fence
Published: Fri, 07/22/16
Once upon a time, child elBenbo watched a show called “Ren & Stimpy”.The two main characters are a cat named Stimpy and an “asthma hound” chihuahua…
elBenbo vs Churchianity
Published: Thu, 07/21/16
Last month I wrote an email with the subject line:“uncovering your goo-roo’s nakedness”Basically, it talked about how the term “uncovering your…