Why my clunky "amateur hour" sales letters still sell big
Published: Thu, 08/04/16
True story:Back in my late teens and early 20’s my dream was to be a comic book artist. And, because of that, I was always practicing. Always studying…
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When you feel a tingle in your balls, you’re about to get kicked in the nuts
Published: Wed, 08/03/16
Many moons ago I wrote ads so awful some clients laughed at them.No joke, my little droogie.For e ample:When I was just getting started I used direct…
elBenbo’s “no horse shyt zone” Facebook group
Published: Tue, 08/02/16
A few months ago I did a Facebook purge.By that I mean (and without any fanfare or making some lame public announcement to grandstand about it), I got…
The Zombie Cop's writing playlist
Published: Mon, 08/01/16
Someone asked what my writing music “playlist” is.Since I just wrapped up the first draft of book 4 in my “Enoch Wars” series a couple weeks ago, and…
How to write emails that are both content and promotion
Published: Sun, 07/31/16
Didn’t see this one coming…The esteemed “Umpire Of Direct Marketing” himself Brian Kurtz — who I get to speak after at the AWAI Copywriting Bootcamp…
Hail to the king of blatant sales pitches, baby
Published: Sun, 07/31/16
Today’s the deadline to get the August “Email Players” issue.Here’s some of the goo-ey yumminess inside:* A secret way of getting several years worth…
How to Buck the goo-roo system with email
Published: Sat, 07/30/16
Came a question recently:“Ben I really want to believe your methods work but how can I be SURE? I don’t like wasting money do you?”Of course not,…
Feeeeeel the Benhoven
Published: Sat, 07/30/16
One of my favorite inspirational movies is called:“Warrior”It’s about how two estranged brothers end up competing in the same MMA tournament — and I…
elBenbo goes hardcore fluffpreneur!
Published: Fri, 07/29/16
At the risk of going into fluffpreneur mode…If you’re writing emails the way I teach, yes, all the e tra sales are groovy. And, yes, it makes selling…
How to stuff your PainPal account with sales
Published: Fri, 07/29/16
Let’s talk about pain:One of the things I taught (that I had never taught in depth before then) at world class supplement company Real Dose owner Buck…