Papas don’t let your babies grow up to be email tomboys

Published: Wed, 07/27/16

A couple weeks ago I was interviewed for a podcast that helps event planners market themselves better.

And, Molly P. (the girl who interviewed me) said:


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Ben, my dad has been sending me your emails since I was about 18. And since he ended up with 3 daughters and no son, I think he always tried to get me to be the son he never had...including dropping not so subtle hints that I might want to be a little more like you ;)

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Yes, your pal is raising a whole new generation of email adepts.

In fact, that’s not the only times that’s happened.

I have had many father/son teams telling me they buy my products, make their siblings read my stuff (God help them all), and, in one case, a couple made their kids watch the video I send to all brand new “Email Players” subscribers (an unadvertised bonus gift I link to at the bottom of the welcome letter).

Anyway, I don’t know if there’s a point to this undeniably self-serving email.

I just find it amusing.

Here’s something else that’s amusing:

One of the things I teach in the August “Email Players” newsletter (which goes to the printer Monday) is an email opening “hack” that makes writing the first sentence of any email you send (regardless of the topic or product you are selling) quick and painless, as well as intriguing for your readers.

I teach this little ditty on page 14.

To get this issue in time, subscribe here today:

http://www.EmailPlayers.com

Ben Settle