The 9 word brain fart that can change your bid'niz
Published: Fri, 05/13/16
The other week I brain farted out 9 words:(in an email)“If it ain’t fun to write,toss it out.”Andrea T replied:“And there are people that say you…
www.BenSettle.com
Free Email & Web Marketing Tips
How fluffpreneurs slowly kill their clients
Published: Thu, 05/12/16
Comes a not-entirely-une pected question:“Ben what is a fluffpreneuryou keep using that word alot”I’d love to take credit for coining it. But, I first…
Anatomy of a Facebook fluffpreneur
Published: Wed, 05/11/16
Last week Yours Unruly got tagged on an amusing facebook thread.It was a thread with people lamenting all the daily emails being sent these days, with…
What does elBenbo have against high priced coaching and masterminds?
Published: Tue, 05/10/16
Re: my "How elBenbo stole $30k and got away with it" email last week.What do I have against high ticket coaching and masterminds?Nothing.I have even…
How to smash through your prospect's sales resistance walls
Published: Mon, 05/09/16
Let me tell you a story:Last month while speaking in Boulder Colorado at a health profits event about email, I ended up meeting and hanging out with…
Keep your girl close, but keep your Guinness closer
Published: Sun, 05/08/16
A few months ago, I allowed (nice bloke that I is) my e -copywriting apprentice to hang out with me at a local Irish pub here in my cozy coastal…
Dear Rockstar: If you have to say it, you ain't it
Published: Sat, 05/07/16
One of the things that amuses me most about the marketing world these days is, all the self prop naming. Like when someone logs into flakebook and…
How elBenbo stole $30k and got away with it
Published: Fri, 05/06/16
I think I found yet another reason for certain high priced coaches and mastermind companies to despise the very air elBenbo breathes.Here’s what I…
How to write copy for unproven products and services
Published: Thu, 05/05/16
One of the big challenges people have writing ads is when they’re just starting out, or their product is brand new, and they (and their product) have…
How to make writing emails as fun as sex
Published: Wed, 05/04/16
An “Email Players” subscriber asks:===Hi Ben,How do you keep your motivation to consistently create and send anemail on a daily basis?===To paraphrase…