The Trump story never told
Published: Mon, 05/23/16
In Donald Trump’s magnificent “Art Of The Deal” book (one of the best business-related books I ever done read) he says something that, when translated…
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Gary Bencivenga's secret copywriting weapon
Published: Sun, 05/22/16
True story:Waaaaay back in 2008 I bought Gary Bencivenga’s Farewell Seminar DVD’s where he revealed all his secrets. I was, of course, blown away by…
He be correctomundo
Published: Sat, 05/21/16
A little while back, a podcast listener wrote to Producer Jonathan:===How you doing man?Just wanted to let you guys know, this podcast is freakin…
The secret of the beer thief
Published: Fri, 05/20/16
Back in high school, I used to hang out with some people from time to time who weren't e actly derelicts... but they definitely did some unsavory…
The new goo-roo fanboy fad
Published: Thu, 05/19/16
Check these mangos out:Over the past year especially, there’s been this new fad amongst the goo-roo fanboys to tell people to get off their email list…
elBenbo’s appendage leaves bad taste
Published: Wed, 05/18/16
Apparently, now even my email appendage *signature* is offensive:“Love your email tips, but this one today left me with a bad taste. It is all…
How to get lots of “gold card” testimonials without asking for them
Published: Tue, 05/17/16
A few months ago I was interviewed for AWAI’s magazine.And, one of their questions was about testimonials.Specifically, they said:“The testimonials on…
My obnoxiously unsolicited advice to freelancers
Published: Mon, 05/16/16
Recently, I heard about a freelance copywriter in a bit of a pickle.He had a sweet ol’ retainer gig with a client, and was doing 5-figures per month…
The price of pride
Published: Sun, 05/15/16
“The night of the fight,you may feel a slight sting.That's pride f—ing with you.f—k pride! Pride only hurts, it never helps.”— Marsellus Wallace“Pulp…
My testimonials can beat up your testimonials
Published: Sat, 05/14/16
I recently got the best, most blatantly biased, and, according to a few people who heard it, amusing testimonial a simple-minded little ruffian like…