The case for tracking email open rates
Published: Sun, 10/25/15
In this magic 92nd podcast episode Producer Jonathan and I get down ’n dirty about when and why you should track email opens rates to make more…
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Why I don't obsess over email open rates
Published: Sat, 10/24/15
Got this question about open rates:“Is an Open rate of 20-25% actually good?Somehow, this seems paltry for a quality list,folks begging for more…”The…
elBenbo’s speaking schedule
Published: Fri, 10/23/15
Since I hate crowds, hate traveling, and hate spending time away from my dog and my (new) secret lair on the southern Oregon coast… I don’t go to a…
I haven't showered in 8 days and I still smell fresh
Published: Fri, 10/23/15
A while back I talked about a chick who wanted to hire me to sell somekind of hair washing product.But, she said I needed to gather a bunch of…
Premature edu-macation
Published: Thu, 10/22/15
Noticing a trend happening more and more.And that trend is, people are prematurely replying without reading or edu-macating themselves on what they’re…
How to get free access to my new $795 copywriting product
Published: Wed, 10/21/15
I’m entrails deep into recording a comprehensive “how to” copywriting product — based on my simple 5-step method I’ve used to write my most profitable…
Why blonde chicks don't get traffic tickets
Published: Wed, 10/21/15
My e -copywriting apprentice once admitted something to me.She said she’s not a natural blonde and will always be a blonde because being a blonde has…
Price resistance? Never heard of her
Published: Tue, 10/20/15
Couple weeks ago I was interviewed by one of my marketing “heroes” Ken McCarthy.(“Founding father” of Internet marketing as we know it.)One question…
I love the smell of lil' bitch in the morning
Published: Mon, 10/19/15
Confession time:I don’t worry about a lot of stuff.But, I was starting to worry about the lack of complaint mail lately. Frankly, I was thinking maybe…
Doh!
Published: Mon, 10/19/15
Here’s a little ditty we can all learn from:When I moved out of The Burgle and back to the coast in Bandon a couple weeks ago, I had the car packed up…