Price resistance? Never heard of her
Published: Tue, 10/20/15
(“Founding father” of Internet marketing as we know it.)
One question he asked was what’s working especially good now for me these days?
I had several answers for this.
One was this idea of not trying to swim upstream, always trying to out-ninja people with tactics and persuasion choke holds, beating someone into submission with tricks just to get a sale.
I illustrated my point with the movie “Babe”.
Babe (if you never saw it) is about a pig who becomes the world’s best sheep herder.
While the sheep dogs threaten, bite, and yell at the sheep to bend them to their will (taking a lot of time and energy, and coming home exhausted)… Babe simply asks the sheep politely if they will go move to the other fence or into the back of the truck or whatever.
The sheep end up loving Babe.
They do his bidding without any resistance whatsoever
And, they are even *happy* to do it.
So it is with email, copywriting, marketing, and all persuasion.
It’s like A-list copywriter Doug D’Anna told me:
(Paraphrased)
“If I walk into your house
I can get your dog who loves you
to jump out of your lap to come to me,
a complete stranger she’s never met.
Want to know how?
Simply by holding up her favorite dog cookie.”
Anyway, some cud to chew on, Pork chop.
On a (somewhat) related note:
One thing people have trouble with is getting price out of the way — whether selling one-on-one or via copy of some sort. And, are always playing Twister with facts and trying to change the subject whenever price comes up.
Well, guess what?
The November “Email Players” issue shows you how to handle price the way Babe herds sheep:
Pleasantly, transparently, and with little or no resistance.
It’s something I learned from the late Jim Camp (the world’s “most feared” negotiator who the FBI used to consult on negotiation tactics). Just use the exact words I show you and price practically vanishes.
And you know what else?
If you sell something expensive, it make selling it as easy as falling off a log.
Man-o-man, lots of valuable info stuffed in the next issue.
If you want in on time, subscribe here today:
http://www.EmailPlayers.com
Ben Settle