Email tracking advice from a computer scientist
Published: Sat, 11/14/20
Many suns ago, the great Jim Yaghi — a computer scientist who has helped Yours Caveman with my many technological snafus over the years — responded to…
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Email ex-spurts weeping & gnashing their teeth over graymail
Published: Fri, 11/13/20
Once upon a time, I saw a discussion where people were weeping & gnashing their teeth over “graymail.”Graymail is when people opt in to get your…
Behold the all-new, all-Superior Ben Settle mobile app
Published: Thu, 11/12/20
The new, far Superior, Ben Settle mobile app is now live.This is NOT the same as the old Ben Settle mobile app that is still in the app stores that…
You’re gonna have your critics. Screw ‘em.
Published: Wed, 11/11/20
One of my favorite documentaries is called “A Football Life - Mike Ditka” about the legendary — and my all-time favorite sports coach — Mike…
The stupidity of not giving credit where credit’s due
Published: Tue, 11/10/20
Reader MV asks:===Hey Ben,Im a "short" time reader and hap-hazzard follower.Just a quick observation from your emailings...Ive noticed you regularly…
How Hollywood’s most bizarre & reclusive movie director creates frothing-at-the-mouth fans
Published: Mon, 11/09/20
Even though Hollywood is a swamp and cesspool, there are some lessons the wise marketer can e tract from it, and some of its players.Take movie…
The One Zapier training to rule them all disappears in a few
Published: Sun, 11/08/20
The offer on the live Zapier training Troy “Dr. Frankenstein of marketing automation” and his long-suffering business partner Moshe are selling —…
The old direct mail “formula” that can potentially turn $50 buyers into $5000 buyers online
Published: Sun, 11/08/20
Behold the old school direct mail list broker formula:“Recency, Frequency, Unit of Sale”The young’uns online don’t describe it the e act same way.I…
How to protect your list from a “trigger happy” email company shutting you down for no reason
Published: Sun, 11/08/20
Behold a cautionary tale.There's an Internet marketer I used to mastermind with who once had a huge, thriving email list in a fitness-related niche.
eCommerce business' need lovin' too
Published: Sun, 11/08/20
Following is part 4 of my interview with Troy Broussard:Former Navy Nuclear Engineer and software & marketing automation specialist who is — when it…