The old direct mail “formula” that can potentially turn $50 buyers into $5000 buyers online
Published: Sun, 11/08/20
“Recency, Frequency, Unit of Sale”
The young’uns online don’t describe it the exact same way.
I believe they call it Recency, Frequency, Monetary Value
Tomato - T-MAH-toe.
Whatever you call it, it is not only an extremely important direct mail principle list brokers have known and used for decades… but back in late 2018 while hearing the great Perry Marshall talk at an event we both spoke at (one of the great Brian Kurtz's Master Classes), I did not realize just how embedded this principle is within ALL marketing — online and offline.
It's the key to the whole game.
Reason why is, if you get your offers in front of leads who:
1. Recently bought something similar to what you offer
2. Frequently buy similar offers to what you offer
3. Paid good money for those offers…
…Your chances of success are radically & almost immediately ratcheted up.
It’s also something Troy Broussard — former Navy Nuclear Engineer-turned #1 marketing automation guy on the planet — uses a simple Zapier account to play like a fiddle for his own companies and his clients’ businesses.
More:
Troy and his long-suffering business partner Moshe are selling a live Zapier training along with the recordings, if this sort of thing interests you.
Plus, if you buy from my link below by tonight’s deadline, you also get:
“elBenbo’s Copy-Soaked Brain”
This was an unadvertised bonus I did for our $399/month coaching program in Learnistic.
The tl;dr of it is this:
Part of my copywriting process is, I read my sales letters out loud 10x's before running it. This audio is the 4th of 10 readings of the elBenbo Press sales letter — with all the edits, bumps, and ideas being worked out and arranged at that stage, and with all the psychology & insights going through my brain as I think about, work on, and write/edit my own sales copy.
The deadline to get all this is tight.
You got til tonight, Sunday, 11/8 at midnight EST.
Details at this link:
https://www.EmailPlayers.com/zapier
Ben Settle