Don’t ask the deer how to hunt it, ask the hunter
Published: Mon, 04/06/20
Recently, “Email Players” subscriber Steffen Leidicke sent me a Forbes article about email. And amongst all the inanely bad advice, it laid down this…
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You sell like a girl
Published: Mon, 04/06/20
One of the more interesting business stories that floated around recently was the girl scout selling cookies who cleverly figured out the ideal place…
He should tell her, “if you don’t buy from me, the virus wins!”
Published: Sun, 04/05/20
Let me tell you a story.Recently, my business partner in SaaS World and “Email Players” subscriber Troy Broussard started mailing his list daily…
Anti-sexy advice for making a killing over the next few months
Published: Sun, 04/05/20
In February, I sold the great “founding father of online advertising” (not that Google will ever give him royalties for all the money his early…
Why 7 isn’t the best number to use in pricing
Published: Sun, 04/05/20
Many moons ago, the recently departed legendary marketer Ted Nicholas did a bunch of tests that showed ending your prices with 7 converted best.And…
Secret copywriting opportunities hidden inside eBay
Published: Sun, 04/05/20
Another adventure from my copywriting days:When I was JVing with Michael Senoff to sell various info products he had the rights to or had created, one…
Recession advice from a salty old business tycoon
Published: Sun, 04/05/20
One of my very first copywriting assignments was writing a sales letter for an info product that shows people how to buy million dollar businesses…
How not to save the world
Published: Sat, 04/04/20
Many years ago, my pal Ray Edwards wrote something that still stands out like a good idea in Washington, D.C.Specifically, he said:"...as…
The bald-faced lie of security
Published: Sat, 04/04/20
Last Summer I wrote an email inspired by an old (circa 2002) Dan Kennedy back page newsletter article about the fallacy of security.i.e., Security…
How to get all the copywriting work you can stand
Published: Fri, 04/03/20
True story:Back in Summer of 2004, having been in “copywriting” for about two years, I got a call from Michael Senoff. I had been a fan of his audio…