Why you should treat your customers like criminal scumbags
Published: Sat, 06/20/20
If you ask 9 out of 10 copywriters what they want to know for making more sales, they'll ask you about all the best copywriting tricks, tactics, and…
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Shooting down the copywriting fanboys
Published: Fri, 06/19/20
Sometimes this gets me in trouble with the “ads need to have more benefits! Benefits! BENEFITS!” copywriting fanboys.But, it’s my contention a story…
How amateur elBenbo stumbled onto writing his first long-running control sales letter
Published: Fri, 06/19/20
Many years ago, I learned a business-changing lesson about copywriting while listening to something the World's Greatest Copywriting Coach said.It was…
The most profitable headline I ever wrote analyzed word-for-word
Published: Fri, 06/19/20
Once upon a time, I wrote a “sleepy” looking headline that nobody probably thought would work.But, it did work.And, not only did it work… but the…
Why copywriters are like flies on the same turd
Published: Thu, 06/18/20
To paraphrase the late writer Charles Bukowski:“The worst thing for a copywriter is to know another copywriter, and worse than that, to know a number…
Yet another reason to ignore copywriting gurus on Facebook
Published: Thu, 06/18/20
Many suns ago, one of my “Email Players” subscribers showed me something a well-known copywriting guru from the late 90’s/early 2000’s taught in a…
A sale of slacker-like proportions
Published: Thu, 06/18/20
Today through Sunday, June 21 at midnight EDT, I’m having a sale on my popular Copy Slacker book.It’s easily one of the most e pensive books I…
How to have appsolute power in your business
Published: Wed, 06/17/20
A couple months ago, I wrote an email about Bill O’Reilly.And, how after he got ousted from Fo News, I doubt his multi-million dollar salary and job…
Those pesky numbers just won't die
Published: Tue, 06/16/20
“Email Players” subscriber David Kyte teaches a lesson on why the phone — not your desktop computer — is the best place to be delivering your digital…
How to run a million dollar business from your smart phone’s wifi hotspot
Published: Mon, 06/15/20
A little over a year ago, I moved from a small seaside town in the boonies, to an even smaller seaside town in the boonies I had wanted to move back…