Why all businesses should offer "breakfast"
Published: Sat, 10/26/19
A real life story for the ages:Many years ago, when McDonalds was founded, its owner Ray Croc was — from what I understand, at least — was utterly and…
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Smoking up the best headlines on the internet
Published: Fri, 10/25/19
One of my favorite marketing teachers on Planet Earth is the great founding father of internet marketing as we know it and “Email Players” subscriber…
Cracking open the troll crank file
Published: Fri, 10/25/19
Behold a true story from the troll crank file:One of the highlights of my business was when a secret guru troll made a video about Yours Crotchety…
2 copywriting masters on the wisdom of customer curation
Published: Thu, 10/24/19
A few months ago, reader Fernando Gomez sent an email that sums up the power of customer curation in one foul swoop:(Replying to an email I wrote…
It can't die until it's been staked, beheaded, and its mouth stuffed with garlic
Published: Wed, 10/23/19
There they go again...Not a day goes by anymore when a gaggle of goo-roo chasers on social media loudly proclaim email is "DEAD!!!" Now, I don't know…
The FU troll test for rip-roarin’ fun & high-selling emails
Published: Tue, 10/22/19
A few months ago, “Email Players” subscriber Sean Corbett sent me a true-life e ample of why when the late, great Gary Halbert said to write for money…
Why I pulled out of speaking at Funnel Hacking Live
Published: Mon, 10/21/19
Heads up:A couple weeks ago, the great & esteemed Russell Brunson invited me to speak at his prestigious Funnel Hacking Live event, and I let my list…
Original “Mad Man” prophecies daily emails
Published: Mon, 10/21/19
Well, maybe not technically “emails.”But, the late, great Mad Man advertiser Leo Burnett gave the best case for daily contact via advertising back in…
Exhibit #10002 showing why over reliance on Facebook is insane
Published: Sun, 10/20/19
A reader (name withheld by request…) e periences the harsh realities of over reliance on Facebook:===My wife had a complete mental collapse from the…
Handyman business fixes busted thinking about email open rates
Published: Sat, 10/19/19
Daily email reader Faith Teel reveals one of many reasons why putting all your faith in “OMG look at my open rates!” and other soft metrics is…