Yahoo deletes 19 years of marketing wizardry with a push of a button
Published: Fri, 10/18/19
About 18 years ago — give or take a month — when I first tumbled into the rabbit hole of direct response marketing and copywriting, I somehow stumbled…
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elBenbo gets sextorted!
Published: Thu, 10/17/19
Over the past year I’ve been getting probably 1-2 emails per month haunting my junk mail folder from broken-English speaking spammers trying to “se…
Street thug email secrets from history's greatest screen actor
Published: Wed, 10/16/19
One of my favorite documentaries is about the late brilliant actor Steve McQueen, which, while not a “business” or “marketing” or “copywriting” or…
The comic book devil made me do it
Published: Tue, 10/15/19
One of my favorite classic movies is:"Citizen Kane"It starred Orson Welles.And, was about the life and legacy of a powerful newspaper publisher, based…
When a goo-roo offers you candy don't hop into the back of his windowless van
Published: Mon, 10/14/19
I once read a rant from a guy online who was lamenting on a message board about how he bought some goo-roo's super e pensive "how to get rich online"…
Price resistance? Never heard of her
Published: Sun, 10/13/19
Couple years ago, on a podcast, I was asked about what’s working especially good now for my sales copy and emails these days?I had several answers for…
The persuasion secret behind why blonde chicks don't get speeding tickets
Published: Sat, 10/12/19
Once upon a time, a blond chick I knew admitted something amusing to me.She said she’s not a natural blonde but will always keep her hair dyed blonde…
Drunk testimonials need lovin' too
Published: Fri, 10/11/19
Once upon a time, I got an email from this (admitted) drunk website reader. I left his name out because I don’t believe in punishing good…
Funnel Slacking Live
Published: Thu, 10/10/19
Recently, the great Russell Brunson asked if I’d speak at his ne t Funnel Hacking Live event.Specifically:Teaching his fans my unrepentantly simple &…
Why I will miss today’s outrage culture
Published: Wed, 10/09/19
I’m going to miss it when the current “outrage culture” we live in goes away after the ne t big economic crash happens, and people go back into…