Obnoxiously long & droning sales pitch inside
Published: Sat, 08/31/19
The sales pitch inside this long email is obno ious, but that’s okayToday’s the deadline to get the September “Email Players” issue.Instead of writing…
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Free Email & Web Marketing Tips
I will find you and I will sell you
Published: Fri, 08/30/19
If you want to know two attributes that can make any marketer more persuasive, more influential, and more successful in business it’s these:1.
The awkwardness of anti-branding
Published: Fri, 08/30/19
A cautionary tale:Back in my Twitter days, I remember someone who was always self promoting on there (which was good), but who was doing it in an…
The dark brand Rises
Published: Fri, 08/30/19
Last week I re-watched "The Dark Knight Rises".And during the first fight between Batman and Bane, when Batman gets his back broken, Bane is…
Example of how to close ardent skeptics
Published: Thu, 08/29/19
“Email Players” subscriber Ruti Dadash checks in:===I gave a marketing workshop yesterday (I'm a marketing consultant) and when I brought up email…
How to avoid me too’ing yourself in business
Published: Thu, 08/29/19
I’ve said it before (many times), and I’ll say it again:My #1 favorite business book is “The System Club Letters” written by “Email Players”…
Social media advice from someone who has nothing but contempt for social media
Published: Thu, 08/29/19
Before I type another word… a disclaimer:I’m probably the very last person anyone should listen to about social media. This is especially true since I…
How real estate investors can use email to make out like bandits
Published: Wed, 08/28/19
“Email Players” subscriber Paul Campo takes a break from swimming in his newly-constructed Scrooge McDuck-like money bin and checks in:===Just wanted…
Don't ask the deer how to hunt it, ask the hunter
Published: Wed, 08/28/19
A true story from the advertising ghetto:Last week, a faithful and no-doubt sincere and well-meaning and well-intentioned “Email Players” subscriber…
How to torture copycats and content pirates
Published: Wed, 08/28/19
Not long ago, I got this panicky email from a bloke:====Speaking of swiping, ____ just beat me and my products to market. They've literally launched…