The $230,000 email trick
Published: Fri, 03/22/19
This ain’t no bull:A few years ago, I dabbled with doing some consulting, and had a client where the nature of what he sells meant he usually got $0…
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How to become a human “Terminator”-like content machine
Published: Thu, 03/21/19
A few years back, I interviewed the great Brian Kurtz for my old “Antipreneur” podcast for something like 3 hours straight.And, we got to talking…
Old copywriting dogs appreciate new tricks
Published: Wed, 03/20/19
“Email Players” subscriber and one of Italy’s top copywriters Matteo Santiloni chimes in on the $20 elBenbo’s Bargain Bin of Bonuses sale:===Hi Ben,…
The beautifully profitable case for horrifyingly fugly websites
Published: Wed, 03/20/19
"You're so ugly, you're beautiful." — A woman at a poetry reading speaking to the late Charles BukowskiA while back on a podcast interview about…
Why Repulsion marketing steals attraction marketing’s lunch money
Published: Tue, 03/19/19
A curious question that once popped up:“Ben, I was just reading your ‘Email Players’ newsletter sales pitch and was wondering if this part isn’t…
elBenbo's bargain bin of bonuses sale
Published: Mon, 03/18/19
For years I’ve taken a perverse — and admittedly tyrannical — glee in offering lots and lots of e tremely valuable bonuses for products (especially…
Spurning virtue signalers like the bigfoot apocalypse plague
Published: Sun, 03/17/19
Not long ago, I sent an email with a list of 24 tips on how to triple your success.And, one of the tips was:"#12. Don’t Virtue Signal"Virtue Signaling…
Attack of the marketing proles
Published: Sat, 03/16/19
Recently, I was re-reading a 20+ year old interview with comic book writer Peter David - who made the Incredible Hulk one of the highest selling…
Don't let numbers 'eff with your head
Published: Fri, 03/15/19
Ah, yes, the money question:"You don't usually throw numbers in your emails... If everybody knows that this makes people tick... Why is that? Why…
People who need MBG’s are not to be trusted
Published: Thu, 03/14/19
Not long ago, I was forwarded a link to a website for coaches, where one of the guys there was lamenting about how I don’t offer a money-back…