Trolls grunting "principles vs tactics!"
Published: Thu, 05/16/19
"Principles vs tactics asshole"...grunted the troll who was displeased with an email I once sent.And that grunt was as amazingly glorious as it was…
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The greatest master of influence & persuasion who ever lived?
Published: Thu, 05/16/19
"Have you ever heard of Plato, Aristotle, Socrates? Morons." - Vizzini "The Princess Bride"About 5 years ago the world lost perhaps the single…
Why airports are the devil
Published: Wed, 05/15/19
Last month, I was telling “Email Players” subscriber and the “founding father” of internet marketing as we all know it Ken McCarthy about why —…
Who wins the fight for sales: blog posts vs emails
Published: Tue, 05/14/19
A reader asks:===Hey, Ben.After binge-reading your email newsletter few days ago,something makes me curious.You write long story email,why don't you…
How to spot a copywriting fraud
Published: Mon, 05/13/19
“Email Players” subscriber Matt Rizvi once wrote on his blog:===I’ve read so much of Ben’s stuff, that I can spot his lingo, his cadence, his Midwest…
Businesses who shoot marbles vs businesses who play chess
Published: Sun, 05/12/19
There are two types of business owners:1. Those who build wealth2. Those who make incomeThe difference is as “night & day” as observing a master chess…
Never thought I’d recommend Facebook for lead gen, but here we are…
Published: Sat, 05/11/19
A few years ago, I met a rather odd duck named Tyson Zahner at a seminar we were both speaking at.His talk that weekend was about video.But, he was…
Time to roll the credits on this pitch-flick
Published: Fri, 05/10/19
The "Email Client Horde" $250 discount ends in about an hour.Depending on when you are reading this email, it could already be too late. The book is…
When selling with benefits is stoopid on a stick
Published: Fri, 05/10/19
Behold one of the dumbest mistakes I ever made as a freelancer:Back when I was first was trying to get copywriting clients (circa 2002, when Fred…
A secret way of using an ordinary pocket watch to get booked solid with paying clients
Published: Fri, 05/10/19
I suspect most people will roll their eyes at the following tip for building a thick book of freelance copywriting business.But, the smart people will…