When selling with benefits is stoopid on a stick
Published: Fri, 05/10/19
Back when I was first was trying to get copywriting clients (circa 2002, when Fred Flintstone and Barney Rubble were still working with brontosauruses down at the gravel pit…), I routinely made a fatal mistake that got me ignored, dismissed, and, in some cases, just used for info by clients, and then discarded without being paid.
What was this fatal mistake?
Selling with benefits.
What I would do is, I would come out "swinging" with all the benefits of working with me when talking to potential would-be clients on the phone trying to sell my services.
I'd pour them benefits on thick, too.
I'd trumpet my guarantees.
Make big claims.
And ooooooze benefits all over the place.
The result?
All the depressing stuff I mentioned above.
But I don't blame the clients at all.
Pitching those benefits was foolish.
And the reason why is, all pitching benefits does is create objections. Then one day, I changed my tune and started selling instead of pitching benefits. For example, instead of saying, "My copywriting can increase your sales and response rates!” I asked things like, "how are you guys doing with sales with your emails?” or "What made you want to talk to me about doing your copy?” or “tell me what happened that has you concerned about your sales.”
And then, I just let them talk.
The difference in results was night and day.
And it was just basic salesmanship — selling vs pitching.
No fancy "ninja" marketing tricks.
And no psychological joint manipulations or "choke holds" necessary.
Anyway, here is why I bring this up:
This selling vs pitching attitude can change the entire game when getting clients. And, this is especially true when you do it with the kind of clients you can generate using my “Email Client Horde” book (which is the newly enhanced version of my old “Email Client Machine” program) — where using just email, you can potentially generate hot, sometimes ready-to-go clients that can also sometimes be as much as 80% already sold on hiring you before they even talk to you.
Speaking of which:
The special launch $250 discount sale ($360 vs $610) ends in just a few hours.
Hit the jump below to grab it while the grabbin’ is still good:
http://www.EmailPlayers.com/clienthorde
NOTE:
If you bought the old “Email Client Machine” version of this product from me, you can have this book for a flat $100.00.
Email me your receipt for the discount code, which also expires tonight.
Ben Settle
P.S. I’m also tossing in this unique bonus, too:
“How to get overrun with so many clients it’s downright spooky!”
I shot this video for a private Facebook group last year.
(That no longer exists.)
That means, there is no other place to get it.
And, it reveals a little-talked about (yet 100% proven) way to potentially get so many paying clients lurching towards you, arms stretched out, hot on your tail in the next few weeks... it could very well freak you out.
This info can be used by both newbies and seasoned pros alike.
And, if you apply the info exactly as laid out, it’s hard to imagine you not getting potentially overrun with lots of new copywriting clients possibly in as little as a couple weeks.
This video is yours, free, if you buy my "Email Client Horde" book before tonight’s deadline.
You can get all the details on this book here:
http://www.EmailPlayers.com/clienthorde