The oldest persuasion secret never told
Published: Fri, 05/10/19
Once upon a time, one of my customers was telling me how frustrated he was getting copywriting clients, apparently doing things like:* Going around…
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Earl Nightingale’s secret for getting swamped with clients
Published: Fri, 05/10/19
A question rears its noble head:“Ben I was intrigued by your ‘Michael Westin’ business model. Would love to be a freelance copywriter while marketing…
Why I dig the “Michael Westin” freelance model
Published: Thu, 05/09/19
A subscriber wants career advice.Oh boy…“Ben, currently I’m a freelance copywriter and have been offered a job at an advertising agency. What would…
What a $500 freelancer pitch looks like
Published: Thu, 05/09/19
Every now and then, not as much as I used to, I get cold pitched by freelancers.Yes, even though I write all my own ads — go figure.And, they always…
History's greatest ad man’s advice for dealing with clients
Published: Wed, 05/08/19
Couple years ago, I read the late, great ad man David Ogilvy’s:“Rules for respect in business”The rule I dug on most was:“In meeting with clients,do…
Why evil & downright abusive quacks get showered with praise and money
Published: Wed, 05/08/19
Couple years ago, a new breed of monster was discovered.His name is Dr. Larry Nassar.And he was the USA Gymnastics national team doctor.He was also an…
"rents due!"
Published: Tue, 05/07/19
There’s this chick I don’t know - only was connected with on Flakebook back before deleting it - who I am told used to have a sort of “harem” of…
The secret list that can have clients salivating like vampires at a Red Cross clinic to hire you
Published: Tue, 05/07/19
One of the best things a freelancer (copywriter, coach, etc) can do is, arrange it so you have so many clients wanting to hire you, that you have to…
How to avoid aimlessly wandering like a zombie from one freelance gig to the next
Published: Mon, 05/06/19
A customer of my old “Email Client Machine” (recently re-tooled into a book called “Email Client Horde”, on sale for $250.00 off until Friday...)…
How to get overrun by a proverbial Horde of clients this Summer
Published: Mon, 05/06/19
Recently, I decided to re-tool, update, augment, and enhance my Email Client Machine product and turn it into a book re-titled:“Email Client…