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400+% sales increase from 16 pages of info

Published: Sat, 11/26/16

“Email Players” subscriber Tibor Olgers reaches out to elBenbo all the way from Holland, and declares:===On my way to becoming your ne t success…

Why your friends want you to crash and burn

Published: Sat, 11/26/16

I recently had a conversation with a fellow who was starting to see some significant success in his bid’niz and was getting kind of down about…

Proof you don’t need a big list

Published: Fri, 11/25/16

Newish “Email Players” subscriber Fotis Chatzinicolaou gives a prescription for success:===1) Subscribe to Ben Settle's newsletter2) Pay and join his…

A girl sneaks into my room

Published: Thu, 11/24/16

True story:While in Delray Beach to speak at the prestigious AWAI’s “Copywriting Bootcamp & Job Fair”, I got to talking to some people who are on my…

elBenbo wallows in misery during the holidays

Published: Thu, 11/24/16

Today is Thanksgiving here in the good ol’ US.And, unlike most lists today, I’m not going to yap on about what I’m thankful for. (And really, why…

Why marketing junkies fail

Published: Wed, 11/23/16

Once upon a time (last week) I asked my friend Shane Hunter:“Shane, what else can I teach my marketing 'junky' minions? Why is it they still struggle…

How to create social proof out of thin air

Published: Tue, 11/22/16

[BEGIN BRAIN FART]For some idiotic reason, the company that sells Dos Equis beer is replacing the famed Dos Equis man (the most interesting man in the…

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