There is no justice, only power
Published: Thu, 11/03/16
“Power! Unlimited… POWER! — Darth Sidious “Star Wars: Revenge Of The Sith”True story:A couple weeks ago I had the privilege of speaking on stage at…
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Persuasion secrets of the world's most charismatic & influential villains
Published: Thu, 11/03/16
“Tony, this is your Ninth Symphony.What a masterpiece. Look at that.This is your legacy.” — Obadiah Stane (AKA the villain “Iron Monger”)…
Housekeeping. You want me fluff pillow?
Published: Wed, 11/02/16
A bit of "housekeeping" for the ne t few days:1. I’m going to be sending you a ton of emails.Why?Because I’m officially launching my new…
Who I predict will win the presidency
Published: Tue, 11/01/16
Let’s talk politics.(ooooh yeah!)But first, a disclaimer:I couldn't care less who wins.Frankly, the US is so far over the cliff financially and has…
Night of the living ghoul-roos
Published: Mon, 10/31/16
How about some "marketing monsters" Halloween action today?Below is a list of blood-thirsty marketing monsters roaming the Internet looking for…
Behold the most frighteningly blatant sales pitch ever
Published: Mon, 10/31/16
The November “Email Players” issue goes to the printer tonight while the ghosts and goblins (and, even scarier, kids darting around the neighborhood…
World famous master of persuasion admits to using my unruly ways
Published: Sun, 10/30/16
Two of my favorite “Email Players” subscribers are the esteemed world famous master of persuasion Kenrick Cleveland and his super talented behind-the-…
How to conquer lesser mortals
Published: Sun, 10/30/16
Practically every week someone directly asks me or I see this question asked to others a question that goes like this:“I’m looking for a Ben Settle…
World class speaker endorses my unruly email methods
Published: Sat, 10/29/16
Last Spring I spent a couple days (and a long evening at a winery…) in PDX speaking with someone I consider to be not only a world class public…
"Stone age" persuasion secret works even better today
Published: Sat, 10/29/16
Once upon a time (circa. 2004 — back when Fred Flintstone roamed the earth) I was reading an issue of Dan Kennedy’s old “NO BS” marketing letter (back…