"Stone age" persuasion secret works even better today
Published: Sat, 10/29/16
Something I have used in many ads.
In many of my emails.
And, yes, even in many of my content pieces (articles, books, info products, whatever), when it made sense.
And that something is:
Invalidating the competition.
If you invalidate the competition, you make it much easier for your prospect to buy, much easier for you to get the sale, and much easier for you to write your copy, emails, pitches, etc.
But, here’s the problem:
There’s a right way and a wrong way to do it.
A lot of people do it the wrong way.
(They sound butt hurt, bitter, desperate, or needy as a result.)
But, if you do it the right way, there is no feeling towards you except, “I need to buy THIS person’s product, I sure am glad I found it before spending money on that other thing!”
The point?
I recently saw an example of how to do it that is second to none.
A true masterpiece of persuasion.
It’s also something I’ve heard the world’s most feared negotiator (the late Jim Camp) do, and it’s one of those under-the-radar things you hardly see anyone do, probably because it takes balls to do it and, well, most people lost theirs in their safe places a long time ago. Funny thing is, people have been doing this for hundreds (if not thousands) of years. But, I figure it's not secksy enough for the Internet marketing fanboys today who get hot and bothered by nonsense.
Anyway, here’s the thing:
I show you this example in the November “Email Players” issue.
It’s a jim-dandy, too.
Something I’ve been studying over and over for months.
And, yes, have used many times.
To read about it turn to page 5 of the November “Email Players” issue (which goes to the printer soon) and you can bask in its awe.
Here’s where to subscribe:
http://www.EmailPlayers.com
Ben Settle