The tao of Stu
Published: Sat, 02/13/16
More email lessons from the movies:Once upon a time, I wrote in an “Email Players” issue about a powerful email persuasion formula I’d been using for…
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The crude difference between winners and whiners
Published: Fri, 02/12/16
About a year ago, I had a chat with my e -copywriting apprentice about…“Positioning”She had been intensely interested in figuring out ways to position…
How to sneak into Oceans 4 free next month
Published: Thu, 02/11/16
And I mean “for real” free.Not “buy this $10k product and you can get in as a bonus” or any kind of deal like that.I’m talking about a seat at the…
The $100k brain fart wafts through the air
Published: Wed, 02/10/16
Once upon a time I received a really cool gift from Gary Bencivenga (universally considered the world’s greatest living copywriter).It was a 32-page…
The $230,000 email trick
Published: Wed, 02/10/16
No joke:In December I consulted a client where the nature of what he sells meant he usually got $0 sales in December. No matter how hard he marketed,…
Don't ask the deer how to hunt it, ask the hunter
Published: Tue, 02/09/16
“Want to know how deer act, ask the hunter not the deer”– Dante NeroComedianIn which the question is asked…“what do you think of asking your list how…
Return of Oceans 4
Published: Tue, 02/09/16
Quiz time…What do the following have in common:* Agora Financial ($200+ million newsletter empire)* Founder of the biggest job portal in Australia’s…
Why so many podcast interviews suck
Published: Mon, 02/08/16
Lend me your ears for a second.Recently I was having a conversation with my e -copywriting apprentice about podcasts. Even though I’ve hosted a…
Fake cocaine does the copy good
Published: Sun, 02/07/16
A strange (but true) advertising story:Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And…
Why you should treat your customers like criminal scumbags
Published: Sun, 02/07/16
If you ask 9 out of 10 copywriters what they want to know for making more sales, they'll ask you about all the best copywriting tricks, tactics, and…