Don't ask the deer how to hunt it, ask the hunter
Published: Tue, 02/09/16
– Dante Nero
Comedian
In which the question is asked…
“what do you think of asking your list how often to be mailed.
I see gurus doing this sometimes but you mail every day without asking.
Have you seen what I am talking about?”
Why, yes, I have.
And, I disagree with it.
In fact, I’ve written about this in the past already.
And while I can’t speak for anyone else, I can tell you that if I asked my list how often they wanted to be mailed (especially at the opt in) they would most likely say less than daily. (Some of my diehard readers want more, but the majority would say, “2-3 times per week would suffice”). Just this past weekend I got the usual gaggle of jackanapes saying mailing 7 times on Sunday was overkill, etc, without realizing that I got 43% of my sales for the entire weekend Sunday, and all those sales rolled in just a few minutes after each email went out, like clockwork. If I'd stopped at "just a few should suffice" I'd have had at least 30-40% less sales than what I ended up with.
The point?
It all goes back to the hunter-deer phenomenon.
If you want to learn how to bag a deer, who do you ask:
The deer?
Or the hunter?
If you’d say the deer, then go ahead and survey your list on how often they want to be mailed. Let them tell you how NOT to hunt them in a world where every marketer is chasing them, and they just want a breather from it all, and are trying to cut down on inbox clutter and sales pitches plaguing their every move (retargeting ads, facebook pitches, self serving tweets, email blasts, direct mail, TV commercials, and the list goes on…)
Me?
I learned a long time ago to ignore the deer.
Yes, the hunter studies the deer and the forest the deer lives in.
But, he does not take the deer’s advice on how to hunt it. (It’s not unlike when guys foolishly ask women how to attract and get more dates instead of asking the handful of guys who demonstrably have no problem getting dates — the advice is almost always 180 degrees opposite. But, I digress…)
Anyway, the deer want to buy.
But, they don’t want to be sold to.
And when you “get” that, it all falls into place.
Enter the Oceans 4 Mastermind.
Everyone in the room is a hunter.
And if you want to learn from us (not just my partners Andre Chaperon, Todd Brown, and Jack Born — but the other high 6 and 7 (and sometimes 8 and even 9) figure earning marketers in the room, as we bat around ideas, data, experiences, test results, and real-world solutions to cranking out the most profitable marketing possible) then here are the details
* It's in Orlando, FL March 25th and 26th.
* It's a two day private, closed door mastermind (no taping or recordings, etc -- although you can record your own hot seat).
* You get an entire hour long hot seat with us all having already studied you, your product, your market, and your business (no wasting the first 30 minutes telling us, we will already know and have probably even secret-shopped you before you arrive)
* You get to be privy to everyone else's hot seat of course (you will likely learn more and have more "ah ha!" moments listening to everyone else's hot seats -- it's like a feeding frenzy of ideas, testing results, strategies, funnel building, etc)
* Private dinner (ooh yeah, baby)
* After hours bar time for wheelin' & dealin'
* Hang with everyone there all weekend, the learning never stops, some of the coolest ideas I ever learned were when casually talking to other attendees and mu colleagues. Plus, I will tell you (if you attend that weekend) a dirt simple email trick (it will take bout 20 seconds to teach you) about how one of my consulting clients went from making $0 in the winter months to $100k in a month just by using this unique combo of emails, it's probably the single most profitable email trick I have ever used or taught, and not even my Email Players subscribers know it yet)
* It ain't cheap -- it's $5k
* And, finally, it's not for the weak-minded.
Or those afraid to have their entire business, funnel, copy strategy, etc ripped apart and put back together.
Deadline?
As soon as we fill the 9 seats.
Since I'm aggressively mailing this week, and so is Todd Brown and Andre Chaperon, well, you do the math on how long it'll take.
Oh, and one more thing:
Each time we bring in a guest trainer.
This time the guest trainer who will be there to talk to, learn from, and ask any questions you want is...
Rich Schefren.
(If you don't know who he is or how instrumental he's been in some of the biggest online launches on the planet, well, Google that bad boy.)
That's all for now.
To apply to attend (so we can "vet" you and make sure we can even help you), do this:
1. Go to this link https://mfa.samcart.com/products/oceans-4-mastermind-deposit
2. Pay the $500 refundable deposit (if you're not accepted we give it back, if you are, it goes towards your $5k)
3. Send us the info a about your business we ask for
4. Go back in there, chill them gringos out, and wait for March 25th which will be arriving directly...
Ben Settle