The rank stupidity of having a business like mine
Published: Mon, 07/06/20
This entire email is an indictment of myself.But since I was asked about this recently, I figure I might as well come clean and talk about it.Anyway,…
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When you're so stressed your heart tries to beat itself out of your chest
Published: Sun, 07/05/20
Following is a cautionary tale that may not have any relevance to your life whatsoever.On the other hand, it could very well save your life.Whatever…
Tyranny's little helpers
Published: Sat, 07/04/20
I've said it before I'll say it again:The best overall business book I possess is "Email Players" subscriber Ken McCarthy's "System Club Letters"…
"Founding father” of podcasting’s secret to doing irresistibly compelling interviews
Published: Fri, 07/03/20
Admittedly, I am not a big fan of interviewing people.Mostly because I dislike talking to people by phone, skype, zoom, or in any other media unless I…
A pulp novelist’s advice for writing more engaging & exciting sales copy
Published: Thu, 07/02/20
“100% agree. Same thing happened to me once I started spending more days per week on my fiction. And it wasn't just me who noticed. Everyone noticed.
Fiction writing vs content writing
Published: Wed, 07/01/20
“How is writing fiction different than writing emails, sales copy, and content writing?”I was asked that on a podcast not all that long ago.And I…
elBenbo’s Law
Published: Tue, 06/30/20
The infamous "Murphy’s Law" states:“Anything that can go wrong will go wrong”Many-a-marketer has run afoul of this law. But, few-a-marketer has been…
How to make it cool NOT to buy from your competitor
Published: Tue, 06/30/20
Let’s talk about the late Steve Jobs.I’ve been saying for months how his biography by Walter Isaacson is perhaps the single best business book I’ve…
Advice to authors wanting to turn dead fish email lists into red-hot reengaged leads
Published: Tue, 06/30/20
Horror author & “Email Players” subscriber Jack McAuley asks:===I've been an Email Player's subscriber for a few months, and I love the newsletter…
Shamelessly shameful sales pitch inside
Published: Tue, 06/30/20
Today is the deadline to get the July “Email Players” issue.Here’s what awaits you inside its crisp pages:* A secret way of marketing (used by…