Advice to authors wanting to turn dead fish email lists into red-hot reengaged leads
Published: Tue, 06/30/20
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I've been an Email Player's subscriber for a few months, and I love the newsletter (How to Build Your Own Media Empire has been my favourite thus far). Your advice and methodology have been invaluable for my freelance copywriting business.
I'm also an author, mainly self-publishing horror novels on Amazon Kindle. Building an email list, and emailing them every day, is essential to the marketing.
(It's a wonder why more people don't do it.)
But there's an issue that many authors and I experience with their email marketing.
And because you're a demon at email marketing expert AND a self-published author, I figured you'd have the expertise to help answer my question.
Question: If you have people on your list who become inactive, (i.e. they don't open the emails or buy anything, but they also don't unsubscribe from the list) is there a way to get people like that responsive to your offers again and reengage?
I'm talking about people who used to engage with your emails and take your offers but stop suddenly, and the usual daily emails no longer work.
Do you suggest any strategies to turn these dead fishes into red-hot reengaged leads?
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Settle Says:
Yes.
My advice is to do EVERYTHING you read about in the July “Email Players” issue. The info in this next issue is the key to the whole engagement game - whether you're selling books about blood thirsty monsters or videos about planting tulips.
It's all the same.
And it's all revealed within the belly of the July "Email Players" beast.
Deadline to get in on time to get this issue is today.
Knees-to-chest it over here if you want it:
https://www.EmailPlayers.com
Ben Settle