Best time to sell a newsletter or subscription offer
Published: Thu, 11/14/19
One of probably the top 3 questions that rolls in around here goes like this:“Ben, I want to sell a print newsletter like you do, how do I get…
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Email ex-spurts weeping & gnashing their teeth over graymail
Published: Wed, 11/13/19
Once upon a time, I saw a discussion where people were weeping & gnashing their teeth over “graymail.”What is graymail?It’s when people opt in to get…
You’re gonna have your critics. Screw ‘em.
Published: Tue, 11/12/19
One of my favorite documentaries is called “A Football Life - Mike Ditka” about the legendary — and my all-time favorite sports coach — Mike…
The foolishness of not giving credit where credit’s due
Published: Mon, 11/11/19
Reader MV asks:===Hey Ben,Im a "short" time reader and hap-hazzard follower.Just a quick observation from your emailings...Ive noticed you regularly…
Branding secrets of the angry prophet denouncing the hypocrisy of our times
Published: Sun, 11/10/19
One of my favorite movies is from the 70’s called:“Network”It’s not only a power lesson in how to create a brand that creates entire counterculture…
Big tech fanboys LOL’ing their brands all the way to broke
Published: Sun, 11/10/19
One of the more fascinating phenomenons to see is how much short-term thinking fanboys of big tech, big media, big software, etc have, and how much…
How amateurs brand their businesses
Published: Sun, 11/10/19
Earlier this year, I wrote an email about “Anti-branding.”Specifically, it was about the foolishness of some bloke on Twitter who, to try to stand out…
The Shaolin monk secret for creating a brand so strong people buy offers they didn’t even ask for
Published: Sun, 11/10/19
Good times:When I created my Copy Slacker product back in 2016, not a single person asked me to create it. In other words, there was no human cry for…
How a broke small town cobbler created a multi-billion dollar brand & industry
Published: Sun, 11/10/19
True story:Back in 1974 a small-town Wisconsin cobbler huddling in his basement was working on an idea that, quite literally, changed the face of…
Why should they trust you? You’re a sleazy salesman
Published: Sat, 11/09/19
I got inspired to watch one of my favorite movies again recently:“The Wolf Of Wall Street”And, while watching the scene where Jordan Belfort is…