Big tech fanboys LOL’ing their brands all the way to broke
Published: Sun, 11/10/19
For example:
I decided to start testing putting all my videos on Vimeo, instead of YouTube. A few curious souls asked a out why I did this. And when I specifically told one of them one reason is I don’t think YouTube is going to be what it is now forever… and I am weening myself away in advance… I got the typical amusing "I don't really have a point of view just feels" fanboy reply:
“LOL!!!!”
Followed by a page or two of nonsensical text trying to justify their faith.
The overachieving fanboy's rationalization hamster spinning was quite the spectacle, too.
You could almost see the smoke from running so fast!
But here's the problem:
I hear tell YouTube alone lost some billion dollars last year. They are de-platforming some of their most influential users who bring in lots of traffic & de-monetizing people who think the wrong thoughts left and right. They are also under investigation for abusing children’s data, and keep flagrantly defying the feds — not to mention the many non-American governments gearing up to take a whack at ‘em. And, if someone is shortsighted enough to think all that is a recipe for long term business success… or that YouTube is even in business to make a profit anymore vs imposing some kind of bat shyt social agenda then, well, be my guest, Maynard.
Same goes for Facebook fanboys.
And Twitter fanboys.
And Amazon fanboys.
(Bezos himself declared they won’t be around forever just a year ago.)
And, especially Disney/Marvel fanboys — with all their inane wokeness they are going to be tripling down on going by the plans I’ve read about. In fact, Last Jedi — after making a mockery of the very things that made the Star Wars brand popular — did some $700 million less than expected. Yes, “it made a billion, Ben, LOL!!!” gross... but the net was an embarrassment for a major Star Wars movie. And if someone is foolish enough to believe the executives were sitting around celebrating & popping champaign for making almost a billion less than expected, for a sure-thing brand like Star Wars of all things… then that would be truly worthy of an LOL.
But those are just a couple examples.
When you look around you will see it everywhere:
Including giant “can’t fail” brands sacrificing their brand power at the altar of the god of many virtue signals. Like Gillette (that lost close to $10 billion with a single #metoo-inspired advertisement)… ESPN (losing millions of viewers as they focus on scoring social justice points vs talking about, you know, sports)… Shea Moisture (there was a 100+ comment thread-hole in my old Facebook group a couple years ago, about their #EverybodyGetsLove campaign being a giant insult to the very demographic the company was founded to serve)… and the list goes on.
All these brands collectively took huge hits to their brands.
Not necessarily fatal hits.
But, a few more big ones and that could change...
The point?
There is a whole host of other big brands that are, yes, right now as I type this, very big and seem invulnerable. But when you take even a cursory look at their numbers, their agendas, and the enormous piles of debt they rely on to keep going… not to mention number-fudging and accounting tricks by Shifty The Accountant in the back room… and how much they are butchering the very things that made their brands popular and flipping the bird to their core customers… you might just see how silly the “They are too big to fail LOL!!!!” secret gurus sound to anyone with a $5 calculator and a grasp of the last 100 years of business history.
Anyway, something to ponder.
Especially if you want to buy & use my new Brand Barbarian book.
The deadline to get it at the 40% launch discount ends tonight.
You have until midnight tonight (11/10) EST.
More here:
http://www.EmailPlayers.com/brand
Ben Settle
P.S. If you are interested in buying this, please read the sales letter very carefully before pulling the trigger. Especially the P.S. about the "overlapping" info. Don’t just click, add to cart, and purchase blindly on impulse. Especially since, more than any other product I sell, this book is not intended for most — or even very many — people in my Horde, for reasons that will be obvious when you finish reading the sales letter.