Selling to dopamine addicts
Published: Sun, 01/20/19
I have talked a lot about dopamine addicts in the not-so-hallowed issues of these emails.But I wasn’t really aware of this phenomenon until talking to…
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Used car salesman subject line tricks
Published: Sat, 01/19/19
Let’s talk about the flick “Used Cars".It starred Kurt Russell as a shady used car salesman who used shady tricks to sell cars. In one scene, a guy is…
The Playboy ad that changed my business
Published: Fri, 01/18/19
Back in September, while selling a copywriting course as an affiliate, a bloke asked:“Dude, legit question. Do you ever get bored spamming the same…
King of Madison Avenue reveals how to get people who usually ignore you to read your emails
Published: Fri, 01/18/19
One of my all-time favorite advertising books is:“The King of Madison Avenue”It’s a biography about the late, great David Ogilvy. And, one of the…
Secrets of a depression-era advertising king
Published: Fri, 01/18/19
Last week, the great Brian Kurtz sent me this comment he got from one of his readers:===I tend to think of Ben Settle as the Donald Trump of direct…
The rule for being more popular
Published: Thu, 01/17/19
Recently, blogger Vo Day wrote about the foolishness of people who offer unsolicited advice and criticism.And while he wasn't talking about marketers,…
elBenbo betrays his own principles?
Published: Thu, 01/17/19
I was wondering when someone in my Horde would ask this after my antics last month:(i.e. In December I gave away a ton of free advice, videos, etc,…
2 ways to not burn out your list
Published: Wed, 01/16/19
Been hearing from people worried about so-called “list burnout” lately.I don’t know if this is a fear a bunch of goo-roos are trying to instill in…
How to use email to create "annuity-like" income streams
Published: Wed, 01/16/19
Many moons ago, I interviewed the great Ray Edwards about affiliate marketing.And, I remember him saying:(Paraphrased, this was probably 10 years…
How to instantly have more mental clarity
Published: Tue, 01/15/19
I’ve written e tensively about the many benefits of mercilessly deleting all your social media.And recently, “Email Players” subscriber Omezikam Ugwa…