elBenbo betrays his own principles?
Published: Thu, 01/17/19
(i.e. In December I gave away a ton of free advice, videos, etc, which I hardly ever do)
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…perhaps you can address this in your public emails - you're always talking about NOT giving out *VALUE* and laughing at guys who just talk about that, that instead one should actually *SELL*. So I'm wondering, why, lately, have you been on such a "value giving" streak?
The free videos, these bribes, etc. I mean, are you losing your mind? Testing something new? Is there some other hidden agenda behind all of this? I believe perhaps it is like you once talked about trying to get us down the rabbit hole of online direct response, but lately you have been extra generous. I mean, even though you're overhauling your EP sales letter, you could still be selling us other things, no?
I'm just curious, since to me it somehow seems to go against your own principles, leaving me a bit confused.
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There’s a lot to “unpack” here.
But, let’s start with “VALUE! which is completely subjective.
When I give “value”, you can rest assured I benefit as much as the receiver.
And, probably, a lot more.
In the cases he cited, I benefited (and will continue to benefit for years into the future) in many *intangible* ways that can't be tracked, tested, or measured on a spreadsheet or with Google Analytics. And no, I don't say this in some kind of woo-woo universe-worshipping way. Nor do I say that in some kind of Gary Vee “jab, jab, jab, right hook!” way (which I think is absurd for a whole host of reasons, but be that as it may…), either. And people who read the December “Email Players” issue know some (not even close to all... but they will as 2019 progresses) of what my latest wiles are about as far as some of the freebies I gave away goes.
Anyway, here’s the bottom line:
The whole “you can’t get heat from a cold stove” thing applies.
Most of my time is spent harvesting (i.e. selling).
But, you have to plant the seeds before you can harvest anything. And seeds were planted in everything I did last month. Some of those seeds will (and already did) sprout fast. Others will take weeks & months. And in at least one case, it will happen over the course of years.
Here’s another reason why “Value” is subjective:
Price.
Take my “Affiliate Launch Copynomicon” book I’ve been selling at a $200 discount this week (and up until tomorrow night, Friday, at 11:59 PM EST). By most standards, it’s obnoxiously priced at almost a thousand dollars, for a mere “book”, and no audio, video, or digital component whatsoever.
But to those who benefited from the information inside?
The price is shockingly low, if anything.
Take, for example, my woman.
There is information inside that book I taught her that gave her the ability to launch a part-time membership site business (she spends maybe an hour or two per week on) to a small list that now gives her a better lifestyle than her former full-time “constantly on the hustle to pay the bills” full-time coaching business did. Or my pal Shane Hunter who, while stuck in a hospital bed after major spine surgery, used info that is found inside to launch a successful consulting business in two hours (to a list of just 2,000 people). Or the great Brian Kurtz who I have sold a couple of products as an affiliate for, completely blowing away all his other affiliates in both cases -- including affiliates with lists 10x bigger than my own -- and making him a very happy camper in the process.
To them, I suspect the value dwarfs the price many times over.
But to the small thinking businesses who can't get past high price tags?
Who never bother to build a list?
And, who fear being aggressive in their marketing?
The price is not only too high, but I hope they stay as far away as possible from buying it, or anything else I sell for that matter. They’re just going to waste their money, and would be better off continuing to wander the goo-roo casino, being distracted by all the pretty lights and fun sounds, and playing the game to not lose instead of playing to win.
My book is not for timid businesses.
It’s for aggressive, hungry businesses.
If that’s you, this expensive book is on sale at a $200 discount until tomorrow night at 11:59 PM EST.
To get it in time, do this:
1. Go to the URL below
2. Read the sales letter very carefully so you know what you’re in for
3. Use coupon code VILLAIN
(And make sure you see the price change before entering your credit card info)
Here’s the link:
http://www.EmailPlayers.com/copynomicon
Ben Settle