The kooky church I pattern my business model after
Published: Mon, 07/24/17
Back in the summer of 1996 when I was living at my mom’s before college began in the Fall, I used to have to get up somewhat early. Reason why is, my brother had a job that started early and needed a ride each day. And, while waiting for him to get ready one morning, I started flipping through the channels and came across a show where this older guy in a suit was sitting at a desk, reading out of the Bible chapter by chapter, verse by verse, line by line, and teaching as he read.
It intrigued me because it wasn’t preaching.
It was just read line, then analyze & comment.
Read the next line, then analyze & comment.
Read the next line, then analyze & comment, yada yada yada.
He was going through each book of the Bible like this.
He did this for about 30 minutes or so, then there was a commercial, then he did another 30 minutes of Q&A from his audience followed by an ending commercial for their lead gen to get people on their list. Anyway, even though his teachings were a bit kooky to me then, and even kookier now, I recently realized I was learning (via demonstration) the exact laughably simple business model and “Sales funnel!” I use today for “Email Players”. In fact, I patterned much of my business model on what that guy did to build literally the biggest non-denominational church (if you judge it by number of people following, not actual church attendance) in the world — and certainly in the United States.
And guess what?
I write it all out in detail in the August “Email Players” issue.
But, don’t worry:
I realize there are a lot of heathens in the elBenbo Brigade.
So let me assure you, there is nothing “religious” in the issue.
It’s simply things I observed them do as far as how they structured their operation and “funnel”, and how they persuaded people to buy/donate a lot of cashola to the cause… that I use today selling my own stuff.
Anyway, if you want in, it goes to the printer soon.
Subscribe here while there’s still time:
http://www.EmailPlayers.com
Ben Settle