How video sales letter manipulate your brain
Published: Sun, 10/08/17
If you use video sales letters, this’ll be right up your dark alley:I was reading about a website run by Applied Neuro Technologies titled "The…
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Why Internet marketers are like flies on the same turd
Published: Sat, 10/07/17
To paraphrase the late author Charles Bukowski:"The worst thing for an Internet marketeris to know another Internet marketer,and worse than that, to…
Luddites in cyberspace
Published: Sat, 10/07/17
Heads up:Tomorrow is the last day to get the Titans of Direct Response DVDs, and the over $2k in bonuses (real retail value, what people actually pay…
What never to write in an email subject line
Published: Sat, 10/07/17
One of my favorite copywriters of all time is...Mel Martin(I model my email style off of his stuff in many ways.)Mel was perhaps one of the top 2 or 3…
Which monster wins the fight: Ugly design vs Pretty design
Published: Fri, 10/06/17
"I specialize in 'ugly'...The ugly thing in a world of beauty stands out.- Gene SchwartzSpeech to Phillips PublishingLet me tell you a story:I have a…
Gary Bencivenga -- I'm not impressed
Published: Fri, 10/06/17
Once upon a time, someone wrote the above thread title in some powerhouse of direct response marketing wisdom and e perience.(i.e. an Internet…
You don’t need no stinkin’ joint ventures
Published: Thu, 10/05/17
Came an email about the Titans DVD's I wrote about earlier today, from the last time I made the offer I’ll be obno iously making all weekend:===Hi…
Dark psychological thingies
Published: Thu, 10/05/17
Want to hear something dirty?According to Dan Kennedy, back in the old days burglar alarm companies used some, shall we say, unsavory methods to sell.
One of the best marketing products I've bought in 10 years
Published: Thu, 10/05/17
So here's the thing:A few years ago, I bought (and devoured) Brian Kurtz's "Titans of Direct Response" product. It is — hands sideways — one of the…
I'm sending 60 obnoxious pages of emails your way this weekend
Published: Wed, 10/04/17
This weekend (starting tomorrow) I'm going to be sending you a combined 60 pages of emails doing my level best to sell you one of the most important…