How video sales letter manipulate your brain
Published: Sun, 10/08/17
I was reading about a website run by Applied Neuro Technologies titled "The Affects Of TV on Your Brain" -- about how video (specifically TV, but methinks this applies to online video, too, if done right) alters a person's state of consciousness, making you more open to suggestions.
(i.e. persuasion, buying, etc).
Here's how it works:
First, TV induces low alpha waves in your brain.
This puts your brain in a relaxed, meditative state, and way more open to suggestion. And although in small doses this is good since it makes you more relaxed and even more insightful... too much of it makes you unfocused, prone to daydreaming, and unable to concentrate for very long.
(The analogy is, it's similar to staring at a blank wall.)
How long does this process take?
According to a 1969 experiment by one Herbert Krugman...
Less than one minute.
That's all it takes for your brain to switch from Beta waves (active, rational, logical thinking) to Alpha waves (unfocused, suggestible, etc). In other words, watching TV shuts down the part of your brain responsible for logical thought and activates the part that makes you more prone to suggestion.
(Persuasion).
Is it the same for online video sales letters, etc?
I have no idea.
But that might explain a little bit why people will hyper buy stuff from infomercials, videos, etc, and be more open to suggestion to buy things they wouldn't normally buy.
Anyway, food for thought, my little Droogie.
Oh, and speaking of infomericals:
One of the most well-received Titans of Direct Response trainers was Greg Renker -- the guy whose infomericals generated $1.8 billion per year in direct response for brands like Proactiv, Principal Secret, and Tony Robbins' Personal Power. He was also in the inaugural class at the Direct Response Hall of Fame... Has received awards from Ad Age, Fortune, and Inc. Magazine, the Horatio Alger Association, and the Electronic Retailing Association... And his countless media appearances include The Wall Street Journal, People, "Good Morning America," "CBS This Morning," "NBC Nightly News," "60 Minutes," and "20/20."
i.e. he knows how to make muney via marketing.
And, LOTS of it.
There are dozens of lessons you can apply directly to your business (whether you're just starting out fresh off the turnip truck, or a seasoned business owner) from Greg's talk.
But time's growing short with this.
The deadline is tonight at midnight (PST).
If you order from my affiliate link below, you not only get the Titans DVD's... but you also get over $2k in "for real value" bonuses (i.e. people paid that much to access them, but you get them free, yours to keep forever, just for trying the Titans DVD's).
Here is the link:
http://www.EmailPlayers.com/titans
(NOTE: Brian is printing & mailing these on-demand just for my audience. Please allow 1-3 weeks for printing & restocking. Probably won’t take that long, but just in case… same with the physical bonuses I am shipping you.)
Ben Settle
P.S. Here's more info on the bonuses I will send you (at my expense, and yours to keep, no matter what -- that means you cannot lose on this):
1. Crypto Marketing Secrets book
This is the entire 30-issue run of my old Crypto Marketing Newsletter.
(Which ran from early 2010 through mid 2012).
The retail value for the public is $810.00 (30-issue run, each issue costed $27), and I sell it for $499 to my paying “Email Players” subscribers (special price only for them). But, if you buy from this offer before the deadline, you can have it free.
NOTE:
This is a *physical* book that will be shipped to you directly.
(At my expense).
Retail value: $810.00 (30-issue run, each issue costed $27)
2. The Agora Tapes: Infotainment
This invaluable 1-hour MP3 (and accompanying transcript) is a training I gave to Agora Financial’s copywriters and editorial staff, teaching them 21 of the ways I use to inject infotainment into emails, sales letters, webinars, videos, podcasts, articles, blogs, lectures, speeches, training, editorial pieces, books, and any other kind of marketing/selling/presenting/writing you do.
Agora flew me to Baltimore and paid me $5000.00 (plus expenses) to teach this info, which I’ve used to win in hyper competitive markets like weight loss, golf, biz opp, self defense, Internet marketing, and MLM. (I wrote one ad in the MLM space that was a control for almost 10 years before they retired the product, and it heavily used the ideas in this training.) These secrets are also used by the billion dollar talk radio, cable TV, and comic book industries… the world’s top professional speakers… best-selling authors (like in Robert Kiyosaki’s “Rich Dad,
Poor Dad” series)… major religions… world-class comedians… history’s most famous (and infamous) politicians… and, sometimes, even by the government. (The CDC used it in a major preparedness campaign, and I recently saw a local police station use it to teach against drunk driving).
I recently packaged this into a product that when launched will sell for $295.00.
(Minimum.)
But, you get it free, if you buy from this offer before the deadline.
(Note: This is also a physical product — shipped by me, at my expense.)
Retail value: $295.00
3. Free Titans Email Players back issue
You also get the July 2015 issue of my prestigious “Email Players” newsletter.
The issue’s theme is:
“The ‘Dark Psyche’ Secret To Banging Out Dozens Of Super Profitable Emails Your List Can’t Resist Reading”
This issue contains a training that shows you exactly how to apply the information in the Dan Kennedy presentation in the Titans of Direct Response videos to write dozens of profitable emails using the dark “under belly” of your prospects’ psyches. While it’s true Dan never once mentioned email in his talk, it’s so “email friendly” it’s hard to imagine anyone (regardless of what you sell) NOT succeeding doing this, and that it is easily one of the most valuable issues I’ve ever written.
(I banged out a bunch of golf emails using this, that sold like crazy.)
In addition, here’s what else is inside this issue I’ll send you:
* A secret way of using WebMD to blast out dozens of emails your list will love to hate to read.
* A “dignified way to use guilt to blow up your email sales.
* How to as much as double your webinar attendance by simply NOT saying this one word in your emails.
* The Shaolin Monk “mind trick” to making your emails far more readable, enjoyable, and, yes, profitable.
* A secret “stash” of free market research handed to you on a silver platter.
* How to make your emails entertaining… even if you have the personality of a dead fish.
* A secret goldmine of proven-to-work subject lines you can swipe, adapt, and probably even use word-for-word if’n you desire.
My “Email Players” subscribers paid $97 (the monthly price of his newsletter).
But, it’s yours, free, when you buy from this offer before the deadline.
(NOTE: This, too, is shipped to you, it is not digitally delivered.)
Retail value: $97.00
4. "Gary Halbert Secrets From Beyond The Grave" interview
I did this interview with Doberman Dan years ago.
Dan used to live with Gary, and they did a bunch of projects together. During that time, Dan learned lessons that have made him (literally) millions of dollars in sales since.
This interview contains tips like:
* How to virtually guarantee you get someone’s attention (i.e. potential JV partners, clients, customers, etc)
* A secret way of writing world-class ads while goofing off (how else do you think a fun-loving guy like Gary Halbert pumped out so many profitable ads?)
* Why blatantly copy & pasting Gary Halbert's copy for your promos can destroy your sales
* How to never get "writers block"
* The single most important copywriting "trick" ever created (and that can help you do all kinds of other tasks, too — like write high selling ads, find a car and accomplish just about anything else)
Retail value: $67.00
(Doberman Dan and I agreed to never sell this for less than $67.00 or give it away as a bonus for a product that was less than that amount)
Also, this bonus *is* digitally delivered.
(Either as soon as Brian sends me your contact info, or just shoot your receipt to me.)
5. Ten Copyright-Free Emails To Use, Abuse, And Profit From However You Want
These are ten 100% copyright free emails I originally wrote for my own business while watching "Batman: The Dark Knight". But you will have his permission to use these 10 emails however you want, in any way you want, without any compensation, attribution, or extra permission from me. You can use them "as is", lift whatever copy you want from them (story, subject lines, etc), even sell them to your clients (if you do freelancing) for all I care. There's nothing like having some emails you can use and abuse however you want, ready to go at a moment's notice if you're tired, or feeling lazy, or just don't want to have to "think."
Retail value: Unknown
(I don't write emails for hire)
These are also digitally delivered — along with the Gary Halbert Lessons from Beyond the Grave training above.
6. Lost elBenbo’s Apprentice tapes
These are interviews with 9 of my old school marketing “heroes” (with questions I carefully selected based on their unique specializations that have helped me the most, that I have always wanted my customers to know).
The people include:
* A-list copywriter David Deutsch
* The World’s Greatest Copywriting Coach David Garfinkel
* Agora Financial’s Joe Schriefer
* A-list direct response designer Lori Haller
* For-real “Mad Man” advertising genius Walter Bregman (who worked in the agency business back in the Mad Man days)
* World-class copywriter Brian Keith Voiles
* The “founding father” of Internet marketing as we know it Ken McCarthy
* MLM direct marketing pioneer Tom “Big Al” Schreiter
* And the great Brian Kurtz
I originally had these interview created for a membership site (called “elBenbo’s Apprentice). But, I decided to shut that down immediately after it launched, realizing how much I dislike having a membership site.
Anyway, these “lost” interviews haven’t been seen by anyone since.
But, I will give you access to them, free.
(Digitally delivered)
That is, if you order the Titans videos before the deadline.
7. Email Players t-shirt
I sell my exclusive Email Players t-shirts only to my paying customers, and at an irrational and obscene price of $100.00 per shirt — to make it so only my best customers possess it. As I explained to them, I’ve worked hard to build the Email Players brand. I am not going to cheapen it by making it easy to bear by just anyone. Someone who pays a premium is far less likely to leave it at the bottom of a stinky hamper, get bleach stains on it, use it as a rag, lose it in a pile of other shirts, or stick it on the back of a one night stand making the walk of shame.
Anyway, less than 10 people (at the time of this writing) have one of these babies.
But, I’ll ship one to you (simply send me your size and whether you want a man’s crewneck t-shirt or female tank top) when you buy Titans from my affiliate link before the deadline.
Retail value: $100.00
8. The Exact Bullet Points Template I Use
This document contains the bullet points template I have on my desk I use in emails and sales letters.
It's shortcut my writing time by a factor 10.
(At least.)
And, it's based on all the best bullets I’ve ever studied.
The only other way to get this is buying my "Copywriting Grab Bag" product. But, I will include it in the same package with the other physical bonuses I’m sending you when you buy the Titans DVD's before the deadline.
9. Copy Slacker
My newbie-proof and slacker-friendly copywriting system.
I’ve used this system to win controls and write ads that have dominated in cutthroat markets like golf, weight loss, self defense, biz opp, MLM, and more. Lets you write and research ads in days instead of weeks, and compete against “better” copywriters with more experience and in half the time, with none of the overwhelm and frustration you feel now writing copy. Also includes 4 additional hours of word-by-word analysis of some of my best-selling ads.
Copy Slacker normally sells for $595.00.
But, if you buy Titans before the weekend, he will ship it to you free.
10. Email Client Machine
Last, but not least… a product I haven’t even launched yet:
It shows you how to use email (*not* cold emails) to get yourself booked solid with copywriting clients — chasing you down, instead of you chasing them down, already 80%+ sold on hiring you before speaking with you. It’s the exact same methods I used back when I did client work that landed me high paying gigs from clients who could have easily afforded to hire better and more seasoned writers. But, using my secret, client-getting ways, they not only hired me, but they hired *only* me (over and over and over, plus referring me to their friends), without even having to show a portfolio or do the usual client-copywriter dance around price, having to jump through hoops to sell myself, or spending weeks and months negotiating.
Your milage may vary.
But, I cannot imagine any copywriter not getting clients using this.
(Yes, even newbies.)
After this product launches, it’ll sell for at least $367.
But, you get it before it launches and before anyone else even sees it, shipped to your doorstep (no digital delivery) when you buy the Titans package from my righteous affiliate link.
More:
Brian Kurtz will also mail you (directly from his office) these bonuses, too, just to sweeten the already overly-syrupy pot of bonuses:
* Gene Schwartz’s masterpiece (once called “the most stolen book in libraries”) “Breakthrough Advertising” ($125 value)
* Signed copy of his book “The Advertising Solution” (co-written with Craig Simpson — the world’s top direct mail strategist)
* 50% off his soon-to-be released lost Gene Schwartz book “Brilliance Breakthrough” (should you want to buy it when he launches it)
Yeesh.
That’s a lot of bonuses even by my standards.
You got until midnight tonight (PST).
After that?
Too late.
Not only do the bonuses vanish, but Brian Kurtz told me he is not selling the Titans to the general public again after this.
Here's my naked affiliate link:
http://www.EmailPlayers.com/titans
(NOTE: Brian is printing & mailing these on-demand just for my audience. Please allow 1-3 weeks for printing & restocking. Probably won’t take that long, but just in case… same with the physical bonuses I am shipping you.)