Selling to dopamine addicts
Published: Thu, 01/19/17
Last year I talked a bit about dopamine addicts.I wasn’t really aware of this phenomenon until talking to one of our Oceans 4 clients Michelle Spiva…
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My goal is to shut down the Internet with all our fraggin’ emails
Published: Wed, 01/18/17
Curious…Over the past few years I’ve noticed a trend with many respected marketers (including some pretty big name ones who are well known and make a…
Why elBenbo is the Bill Clinton of email
Published: Tue, 01/17/17
Came a Facebook comment from one of my business partners a while back:===The Legend of Ben Settle....Just hired a new Intern ( She is a bit shy and…
There are no dumb answers, only dumb questions
Published: Mon, 01/16/17
"Don't ask questions like thatup in wine countrythey'll think you'resome kind of dumb shyt" - Miles "Sideways"You might get a kick out of this.(I…
Real game is no game
Published: Sun, 01/15/17
A new podcast has been locked and loaded up on my site.It’s about why real game is no game.Get your lovin’ here:http://www.BenSettle.com/podcastBen…
Stop trying to hit me and hit me!
Published: Sat, 01/14/17
Some inspiration today for your bad-self:When Misty my podcast announcer babe, HBIC VP, VC (and, most recently, bidniz partner for a marketing event…
Doctor predicts my death
Published: Fri, 01/13/17
A while back, one of my favorite customers Doc Carney morbidly wrote:============So I am sitting here, it's 8:42 PST and I'm writing you because this…
What nobody wants to know about this email open & clickthru rate bid'niz
Published: Thu, 01/12/17
Once upon a time, a friend asked:"In the ___ space, for daily/regular emails -what would be a goodopen rate and click through rate?"My answer:There's…
RIP to my copywriting master
Published: Thu, 01/12/17
We recently lost one of the few remaining true copywriting masters:Scott Haines.Scott was one of my main copywriting influences early on when there…
Why I don't do a $1 trial offer for "Email Players"
Published: Wed, 01/11/17
The question lops in:"Ben, have you ever thoughtabout offering a $1 trial into youremail players continuity?"For about .0007 seconds I considered…