Copywriting boob jobs
Published: Mon, 09/05/16
Let’s rap about swipe files.Yes, I have a swipe file.Yes, I think swipe files are invaluable tools.And, yes, one of the perks you get if you check out…
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The Troll-of-the-month "leader board" winner so far is...
Published: Mon, 09/05/16
Last time I ran this Schwartz sale a troll grunted from his mom’s basement typing with orange cheetos stained fingers:“Your emails are shit!If you are…
The case for rudely ignoring clients
Published: Mon, 09/05/16
While back I posted this on Flakebook:“Freelance copywriters who care moreabout what their ‘client’ (or, worse,what their client's spouse) thinks…
Gene Schwartz $20 seminar sale ends today
Published: Mon, 09/05/16
Nobody is as big a procrastinator as I am.(I'm papa of procrastination.)But just in case, I wanted to remind you the Gene Schwartz $20 seminar offer…
Tumbling down the copywriting rabbit hole
Published: Mon, 09/05/16
Yesterday someone asked me how Michael Senoff and I are making any money on this $20 Schwartz offer.Answer:We don’t make all that much on this…
I swear on a stack of Bibles I've never done crack
Published: Sun, 09/04/16
Couple days ago reader Craig Jones shouted from the bell tower:(About the Gene Schwartz deal I've been nattering on about all weekend...)===Can’t even…
May the Schwartz be with you
Published: Sun, 09/04/16
One of my favorite movies is "Space Balls."It's a parody of Star Wars.And instead of using the "force" like in Star Wars, in Space Balls they use the…
Dead ad walking
Published: Sat, 09/03/16
Here's some of the best ad advice I ever done got:"If you are not running enough tests that are really flopping, thenyou are not doing your job...A…
Dead copywriter reveals how to profit from WEAK ads
Published: Sat, 09/03/16
Sheesh.I've been yapping away about Gene Schwartz a lot.Obviously, one of the reasons for this is because I'm doing a joint venture with Michael…
How to profit from quibblers
Published: Fri, 09/02/16
Comes a question:“Ben I already bought the schwartz productwhy do you keep sending me emails about it?”The answer:Because it’d be a colossal pain in…