Was Gene Schwartz a secks fanatic?
Published: Fri, 09/02/16
Behold...My all-time favorite Eugene Schwartz headline:"Should Any Man Be GivenThis Much Se ual Power OverWomen?"This baby was on the outer…
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The steak & eggs swipe file
Published: Thu, 09/01/16
A common copywriting question:"Ben I'm new to copywriting people keep sayingto copy out world class ads in my own handwriting.do I really need to be…
The $20 copywriting seminar that saved my business
Published: Thu, 09/01/16
I ever tell you about my "crash course" in copywriting?Basically, it went down like this:For better or worse, other than little odd copywriting jobs…
A warning for people who foolishly think less is better with emails
Published: Wed, 08/31/16
A courtesy heads up:Tomorrow through Labor Day I’m going to be sending a lot of emails selling a $297 copywriting product for just $20. It’s an e…
How to get your list chemically addicted (literally) to your emails
Published: Tue, 08/30/16
For the last 5 years I’ve had the following tagline at the top of my blog:“Your Daily Email Addiction”Some think I put that there to be an arrogant…
Heads up: blatant sales pitch inside
Published: Mon, 08/29/16
Today’s ye olde deadline to get the September “Email Players” issue.Here’s what’s inside:* How to (literally) immortalize your personal brand while…
Testie, testie 1-2-3
Published: Sun, 08/28/16
Reader Terry Gremau boldly declares his allegiance to elBenbo’s mysterious ways:===Just a little testie... Through your teachings I've doubled my…
One severed ear is as good for your sales as another
Published: Sun, 08/28/16
Okay, I admit it:One of my favorite “guilty pleasure” movies is called “Blue Velvet” by a director named David Lynch. It basically is about a guy who…
How coaches can stand out like a fart in a library
Published: Sat, 08/27/16
“Email Players” subscriber and business coach Marc Mawhinney, uses my unsightly email ways to change his life:===Today was my 136th straight day of…
Writing non-secrets of an anti-meditator
Published: Sat, 08/27/16
Recently, this girl I've gone on a few dates with (who is a writer) and I started rapping about writing, the craft of writing, tricks for getting lots…