"Emails that don’t sell are dumb"
Published: Wed, 07/20/16
Lo and behold:Recently, I wrote about why I’m against so-called “nurture” sequences and “good will” emails, and any kind of email that isn’t selling…
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If you don't want to invest in yourself or a business, get a job
Published: Tue, 07/19/16
Let me tell you a story.Once upon a time, my pal Ray Higdon posted about how he regularly gets people asking him about a business where they don't…
Even Garf, the Doberman, and the EBG are intrigued
Published: Mon, 07/18/16
Earlier today I announced my first official Masterless Mindless.A Masterless Mindless being nothing more than hanging out with your pal elBenbo at a…
elBenbo’s first unofficial masterless mindless event
Published: Mon, 07/18/16
Behold the ultimate parado living in this small drinking town with a big fishing problem:I moved to this hard-to-get-to (one of the hardest towns to…
Paid the cost to be the boss
Published: Sun, 07/17/16
This email is for players in business.It won't do newbies or spectators any good whatsoever -- so if you feel left out, well, don't be so…
The attitude
Published: Sat, 07/16/16
Contrary to what the mush cookie marketers think:Email opt outs are not bad.They're good. Sometimes very good. And there are practical, financial, and…
The secret of the black triangle
Published: Fri, 07/15/16
Lemme tell you about the "black triangle" secret.Back in 5th grade my teacher handed the class a list of tasks to do. The first task was to draw a…
Adventures make goo-roo fanboys late for dinner
Published: Thu, 07/14/16
In a hole in the ground there lived a goo-roo fanboy.Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry,…
Why yearly subscriptions are the devil
Published: Wed, 07/13/16
A question that wafts by like a stale fart in the breeze every now and then is why I don’t let people pay for “Email Players” for a year in one shot.
How to convert freebie seekers into buyers
Published: Tue, 07/12/16
The short answer is:You sell ‘em something.A better answer, though, is from this e -freebie seeker’s own confession:——Confession of an Eternal…