How to write a dozen emails in a day without breaking a sweat
Published: Sat, 12/28/19
Once upon a time, I learned a valuable Wing Chun Kung fu not-a-secret:“When you know the system, you don’t worry about getting hit”If anything,…
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The Count of Copy Cristo invites you to his secret chateau lair
Published: Fri, 12/27/19
“Email Players” subscriber Conor Kelly comments:(After reading the November issue last month)===Hey Ben, quick feedback: liked the “ElBenbo’s Lair”…
Swipe file advice from two of the greatest A-list copywriters in the game
Published: Fri, 12/27/19
One of my favorite lines about swipe files comes from the great Dan Kennedy who once said:(paraphrased)“If you use swipe files, that is fine, but…
Popular copywriting tactics amateurs love to use
Published: Thu, 12/26/19
One of the greatest masters of persuasion who ever lived — the great Jim Camp — once said something completely lost on practically every new…
Welcome to the Age of the Hyper Skeptic, I hope you survive the experience
Published: Thu, 12/26/19
Behold The Age of the Skeptic:Where even if you’re honest as the day is long... 95% of people who see even a perfect offer with proof & credibility-…
The Grinch's secret marketing lair
Published: Wed, 12/25/19
There are many reasons why I dig on the Grinch besides just his crotchety, termite-infested soul and because his heart's an empty hole.(The Grinch…
Blubber rump Santa's dOrKy Christmas email tip
Published: Tue, 12/24/19
Ho, ho, ho,If you want to do something on Christmas tomorrow that:1. Will bond your list to you more - making them more likely to want to buy from you…
Second hand copywriting goo-roos
Published: Mon, 12/23/19
Recently I re-watched the movie “Second Hand Lions” — about a neglected boy with a flakey mother sent to live with his eccentric great-uncles on a Te…
Krampus wants to drag your business down to hell
Published: Sun, 12/22/19
“Water's wet, the sky's blue. And old Satan Claus, Jimmy, he's out there. And he's just getting stronger.” — Joe Hallenbeck “The Last Boy Scout"Let’s…
The creepiest looking marketing book ever sold
Published: Sun, 12/22/19
On this last day of my “Seasons Emailings” sale, I’m giving a meaty discount on my book:“The Affiliate Launch Copynomicon”This e tremely e pensive and…