How to write a dozen emails in a day without breaking a sweat
Published: Sat, 12/28/19
“When you know the system, you don’t worry about getting hit”
If anything, someone trying to attack you is a gift.
Something you almost thank the attacker for.
And the reason why is, you are completely safe in the system, and can use the power and energy directed at you to cause devastating damage to whoever is directing it at you.
Anyway, the late, great Jim Camp said something similar:
(About his system for negotiation)
He said (paraphrased):
“As long as you stay in the system, you’re always safe in a negotiation. There is no reason to panic, worry, get emotional, or wonder what to do next.”
His example was the pilot who landed a plane in the Hudson several years ago.
The captain had a system to follow.
And, even at the most dire part of the hair-raising experience, the pilot had complete control of his emotions, ran through the check list of the system he had been taught, and landed the plane safely in a river.
And so it is with copywriting, email, or anything else.
I often write not just one, but 2, and sometimes 3 or more emails per day.
As I write *this* email, I am writing over a dozen new emails in a single day.
And there is zero “OMG! What am I going to write about???” panic.
I’m simply going through a methodology I have been refining, honing, and perfecting for over 10 years — that almost anyone else should be able to follow and pound out as many (or more) emails, too. A business simply doesn’t need to worry about these things. You're safe as long as you stay in the system — and specifically, the book I send to all new “Email Players” subscribers, which is the evergreen methodology that has always worked, works now, and will work for years in the future. A system, incidentally, that works just as well for other media too — like video, social media, content writing, podcasting, public speaking, and anything else.
The only businesses who panic over these things are those without a system.
Or, if they are following a system, it’s not very refined.
Probably, those are systems relying on lame tactics and so-called "hacks" that may or may not work for anyone but the person who teaches them.
Anyway, whatever you learn, find a proven system.
Something that works like a Swiss watch, every time.
And, that is proven to also work for people other than those who created it.
Which brings me to my shameless plug:
My “Email Players” methodology has not only worked for me and/or clients, for multiple kinds of markets, products, and services for a large, sweeping variety of different customers — both my own and the ones my customers sell.
And no, it doesn’t just work for selling information.
It works for info products, eCommerce, coaching, software, and other services.
i.e. the system works if you work it.
Anyway, it’s something new subscribers learn right off the bat with the book I send them when subscribing.
It keeps them safe.
Keeps them on track.
And, keeps them profitable, if they use it correctly.
To learn my system and do it in time for the January “Email Players” issue, go ye here:
http://www.EmailPlayers.com
Ben Settle