Breaking the 4th wall in emails
Published: Wed, 09/18/19
One of my guilty-pleasure movies is the first Deadpool.I won't say it's the greatest movie ever made, or that it won't lower your IQ a point or two if…
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Worshipping the open rate fairy and calling it science
Published: Tue, 09/17/19
Back in June, I wrote this ditty about email open rates:“I care less and less about open rates the more I realize and learn - from computer scientist…
Best time of the day to send emails
Published: Mon, 09/16/19
Over the past few months a few eagle-eyed readers have noticed I no longer send my email each day at 6:30 am PDT like I used to, with such e act…
Morning regiment of content & copy concoctions
Published: Sun, 09/15/19
I just uploaded a video about the morning regiment of concoctions I take each day that has helped me pound out more content and copy in the past year…
Sacred reading chambers
Published: Sat, 09/14/19
Since yesterday’s video about what’s on my book shelf got far more interest than I e pected, I decided to kick it up another notch today.
Bookshelf of boom
Published: Fri, 09/13/19
“Email Players” subscriber Dennis Jones watches the short video about my book’s covers adorning my office wall (titled “Kia Wall Furniture”), then…
stirring up the marketing incels
Published: Fri, 09/13/19
Today I'm reaching into my righteous mail sack for a bit of the ol' Q&A:QUESTION: I am new to the email marketing game and I am having “writers…
How Zig Ziglar became history's most successful motivation speaker by offending the hell out of people
Published: Thu, 09/12/19
A while back, I got a question that comes in many sizes, shapes, and guises:===I write for marketers + have my SEO, consulting, and copywriting…
The case for fugly websites
Published: Wed, 09/11/19
"You're so ugly, you're beautiful." -- A woman at a poetry reading speaking to the late Charles BukowskiA while back on a podcast interview about…
How to make even sub par writing super profitable
Published: Tue, 09/10/19
I was once forwarded an email from a copywriting coach talking about how great a “writer” she is, and, presumably, that's why you should listen to…