Internet tough guys gagging on their own attitudes
Published: Mon, 09/09/19
Once upon a time, the esteemed & one of my favorite A-list copywriters Bob Bly wrote:“When I was a kid in the 50s and 60s, a "guru" was someone who…
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The Facebook opium den
Published: Sun, 09/08/19
Every now and then I like to reach into the ol’ crank file of free-advice seekers, ankle-biting trolls, and unsolicited advice-givers, and answer them…
elBenbo on TV
Published: Sat, 09/07/19
Since talking about my not-a-podcast way back in June, a few inquiring souls have been asking when it is going to launch, etc.But, it already did,…
The Schwartz-o-hol is about all tapped out
Published: Sat, 09/07/19
The $20 Schwartz deal ends in a matter of minutes.Order from my affiliate link in this email and you'll get the The Sales Letter Jam Session I did…
Learn from giants, or blather on Facebook
Published: Fri, 09/06/19
Sven says:“Eugene Schwartz is an icon: a cup of coffee, a timer, pencil and paper. A million dollar plus business from his home. If your subscribers…
Copywriting bewb jobs
Published: Fri, 09/06/19
Let’s talk about swipe files.Yes, I have a swipe file.Yes, I think swipe files are invaluable tools.And, yes, one of the perks you get if you check…
I swear on a stack of Bibles I've never done crack
Published: Thu, 09/05/19
One of the last times when I ran this Gene Schwartz promo, reader Craig Jones shouted from the bell tower:===Can’t even believe it, Ben!The “Schwartz…
The case for rudely ignoring clients
Published: Thu, 09/05/19
Many moon ago, way before I left the Facebook digital opium den, I posted this:“Freelance copywriters who care more about what their ‘client’ thinks…
Writing headlines of Hearstian proportions
Published: Thu, 09/05/19
One of my all-time favorite copywriting movies is “Citizen Kane.”This is especially true since studying the life of publisher William Randolph Hearst…
I can’t tell if she’s lazy, illiterate, or just batty
Published: Wed, 09/04/19
Last year I got an amusing reply to one of the gazillion emails I’d been sending out that weekend about the $20 Gene Schwartz deal.Specifically:She…