Internet tough guys gagging on their own attitudes

Published: Mon, 09/09/19

Once upon a time, the esteemed & one of my favorite A-list copywriters Bob Bly wrote:

“When I was a kid in the 50s and 60s, a "guru" was someone who wore a robe, had long hair, lived on a commune, and was followed by people who wanted to hear his message of peace, love, and being one with the universe. In the 70s and 80s and 90s, it was someone like Tom Peters who wrote best-selling business books and earned $30,000 an hour speaking on the corporate lecture circuit. Today a guru seems to be someone who curses like a sailor, goes to any extreme to seem edgy and cool, has an ego the size of a humpback whale, and wants to extract thousands of dollars from you by getting your credit card number to sell you an outrageously expensive course, "training," or mastermind group membership teaching how to make a million dollars a week in info marketing, copywriting, coaching, consulting, small business, or maybe option trading. Am I the only one tiring of this new generation of brash, loud, conceited, egomaniacal gurus?”


I tend to find these Internet tough guys rather amusing, too.

Mostly because they think they’re special, but they’re really just typical.

And, while I know a few guys who admittedly can pull off the whole vulgar-for-the-sake-of-it thing, the vast majority simply look like the insecure 13-year-olds in school swearing, spitting, and smoking to look cool and get attention, while gagging and hacking at the bus stop.

More:

Maybe it's coincidence.

But, a lot of the internet tough guys I know are astonishingly weak people.

What do I mean by weak?

For one, weak-minded.

If you don’t believe me, watch how many publicly brag about their vices, like badges of honor instead of something they should probably get help for.

Also, weak emotionally.

Simply observe how emotional and easily angry they get over anything and everything, and melt down into a angry-pushup rage if someone calls them out on their nonsense.

And, sometimes, even weak in their presentation.

For example, if you meet them in person, take note of how they look compared to how they present themselves on social media. The bigger the spread between how they look in real life vs how they look online, the more amusing it is to witness.

Does this make them “bad” people?

Not at all.

It simply makes them human beings. They just happen to be humans completely at the mercy of their insecurities and emotions. If they fix that up, they probably could be closer to the characters they play on social media all day.

Anyway, on to the important stuff:

One of the most important lessons about confidence I ever done heard is:

"Real game is no game"

In other words:

When you try to show how confident you are using tactics, chicanery, fake attitude, needy boasting, etc, people smell it a mile away.

On the other hand, if you really are confident, you don't have to do anything.

It's simply ingrained in you.

You couldn't come off as unconfident if you tried.

Thus my "Persuasion Secrets of the World's Most Charismatic & Influential Villains" book.

If you have confidence problems, this short book will break you down and build you up correct. You won't have to pound your chest about how you give zero fugks or pretend to be something you're not.

I've seen it happen to people time and time and time again.

And, the overall reviews reflect it.

You can read more about it here:

http://www.VillainsBook.com

Ben Settle